Did you know there is another grading system out there? One that can directly help your career? One, unlike your next report card, that you can still impact?
Last summer, LinkedIn came out with a new, FREE grading system for all users. This was previously only available to their largest corporate users. It’s called the LinkedIn Social Selling Index (SSI).
SSI is the one LinkedIn tool you’ve probably never heard of… but should be using!
Don’t be turned off by the word “selling” just because you’re not a salesperson. Let’s face it–we’re all selling something. If you’re not selling products or services, you’re selling yourself or your organization every day. And with the rise of social media, this has never been more true.
Get your score by simply clicking the yellow Get Your Score button on this page.
What’s Your Score?
Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Jeff Weiner (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.
What is SSI and Why Should You Care?
LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They’re hoping companies will upgrade all their salespeople to Sales Navigator.
However, now all users can learn and improve by tracking their Social Selling Index (SSI). And it’s easy to set goals after you receive your score from LinkedIn.
How Does LinkedIn Determine Your SSI Score?
Your SSI score is based on what LinkedIn refers to as “The Four Pillars of Social.”
- Establish your professional brand | Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.
- Find the right people | Identify better prospects in less time using efficient search and research tools.
- Engage with insights | Discover and share conversation-worthy updates to create and grow relationships.
- Build relationships | Strengthen your network by connecting and establishing trust with decision makers.
You can view LinkedIn’s SlideShare presentations with additional
insights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.
I am in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels – and not just for selling purposes but also for growing your personal brand and finding your next great job. Let’s give LinkedIn a big “high five” for creating this tool – and then start our own benchmarking efforts right away.
My SSI is currently 88, and I rank in the top 1% of my industry and network–but I won’t be happy until I get to 100. I only scored 17 out of 25 in the “Engage with Insights” category, and I’m going to work on that.
What is your score? What will you do to get a better grade?
PS: Don’t you wish you had this same opportunity to improve your next report card?
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.