Apply, confirmation email, wait… Apply, apply… ooh, a response… nope, another confirmation email… apply, apply, apply… wait, wait, wait… reject email, apply, apply…
So goes the typical job search.
If you’re thinking, “there has to be a better way to find a job!” you are right. And it starts with you.
In today’s job search, old school meets new school; social media and personal branding meet traditional (and often archaic) hiring processes. While we are constantly told Millennials are an “internet generation” and “no one applies in person anymore,” that is simply not true.
Yes, the landscape has changed. Applications have converted to mostly online processes. Applicant Tracking Systems (ATS) process those applications. LinkedIn and online branding seem to rule the day. Talent analytics and work analysis are becoming commonplace.
But human beings still conduct interviews. Humans still make all hiring decisions.
Why does this matter? Because while everyone else settles for the typical job search outlined above, this is your opportunity to meet, talk and make a great first impression with the humans that make those decisions.
How? Well, that’s what good ol’ guerrilla marketing – essentially using atypical tactics to achieve an objective, usually done with little to no money – is for! Today, that is how successful job seekers are standing out – and getting job interviews.
Searching for a new career can be daunting. You need an edge. You need to growth hack your career.
You need to seriously take accountability for the job search process and career growth… by making human-to-human connections.
While this is not an end-to-end solution, through growth hacking will begin to learn more about yourself. Because this exercise is meant to be reflective, educational, and empowering you will better understand your purpose, what you truly want in this world – and how to get it.
Let’s get started!
About the Author: Salina Mendoza is a Dell Scholar whom graduated from Chapman University with a degree in Business Entrepreneurship. She is a growth hacker and social entrepreneur with a background in talent acquisition, branding, and guerilla marketing. Currently, Salina consults early-stage startups on their brand presence. On her downtime, she loves abstract painting, sinking three-pointers, and working on apps with her co-founder.