Regardless of what you’ve heard or read, a successful job search is not the result of winning a “numbers game.” Applying for as many jobs as possible as quickly as possible is not a winning strategy. In fact, it’s a waste of time – yours, and the employer’s.
Succeeding in a job search takes focus and attention to detail. Show potential employers that you’d be the kind of employee they would want – the kind of employee who pays attention and does a good job, someone who is a reliable team member, someone they would want to work with.
Describing how wonderful you are on your resume isn’t enough – you must demonstrate it in your job application.
Look at it from the employer’s perspective: If your application is sloppy or incoherent – or you clearly demonstrate that you didn’t read the job posting or instructions – why would they think that your work would be any different?
They won’t. They view your application as an example of your work. Period.
Here’s how to minimize the chances of having the employer hit the delete button when viewing your application:
1. Read the Job Description, Beyond the Job Title
Read every paragraph, every sentence. Read it word-for-word. Seriously!
Several recruiters have told me about posting a systems analyst job, and getting resumes from job seekers looking for business analyst and financial analyst positions. Eh? Those resumes are obviously from people who didn’t read past the word “analyst” in the job title of the posting. Those people were not only eliminated from consideration, they looked very dumb – probably not a good impression to leave with a potential employer.
2. Look for – and Read – the Job’s Duties and/or Responsibilities
Most job descriptions contain a section that describes what the employee will be expected to do in the job, usually labeled “duties” or “responsibilities.” Look for them, and read them carefully. They describe what the person in the job will be doing on a daily basis. Are those duties and responsibilities in line with what you would enjoy doing 5 days a week, 8 hours a day? Yes, the duties might change over time, or they might, in fact, be wrong. Regardless, if the duties listed do not interest you, move on to the next job posting because you probably won’t make your best efforts to land this job. So don’t waste your time.
3. Analyze the Job’s Requirements
Most job postings specify a list of requirements – education/degree/major, number of years of experience doing a given task, skill with specific software, ability to write coherent reports, etc. Compare your experience, skills, and accomplishments with the job’s requirements. Apply when you meet MOST – if not all – of those requirements.
A job seeker recently asked me if she should apply for a job requiring 5 years of experience even though she only had 1 year of experience. The answer: probably not. Right now the job market is so competitive that such an application would very possibly be a waste of her time. In addition, this employer’s applicant tracking system (ATS, a database that stores and retrieves resumes for many employers) probably would not even show her resume to the recruiter because she didn’t meet that specific requirement. If she had a contact inside the company, it might have been another story, but she didn’t.
4. Watch for the “Gotcha” Question or Request
I have helped employers recruit online (very educational!), and almost every time, the employer has included a question or specific request in the posting. I don’t believe they were done to trip up job seekers, but that’s exactly what they did.
For one employer, we requested that cover letters answered certain questions relevant to the job. For another employer, we typically asked the job seeker to describe an experience where they demonstrated one of the required skills in a work situation. In ALL instances, fewer than 10% of the applicants responded appropriately! So 90% of the applicants ended up in the discard pile.
5. Connect with an Employee Who’ll Walk your Resume to the Hiring Manager
This one is tougher, unless you have focused your job search on a limited number of employers and worked to expand your network inside those organizations. But, this one step gives a job seeker a tremendous edge in the competition for a job. For years, countless studies have shown that referrals from existing employees are the best way for someone outside the organization to land a job. That’s why we hear so much about the value of (ugh!) networking. Because it works.
- Check your LinkedIn connections. The LinkedIn Company Profile has an amazing amount of information, including current and former employees (where you might find a connection). See if you are connected to anyone inside the company – or,even to anyone who used to work there.
- Reach out through Facebook and Twitter to the company – like and follow the company and look for recruiting pages on Facebook and recruiters on Twitter.
- Attend local networking events – professional association monthly meetings and industry expos. They can help you to meet people face-to-face and establish a relationship.
- Stay in touch with former co-workers, bosses, college alums, neighbors (current and former), and friends – both online and off-line.
These 5 steps should get you through the first screen. Then, there will be more evaluation done – online reputation checking, interviews, references, and more. Through the whole process, do your best to show them what a great employee you would be.
For this post, Youtern thanks our friends at Work Coach Cafe!
About the Author: Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 2011, NETability purchased WorkCoachCafe.com, which Susan has been editor and publisher of WorkCoach since then. Susan also edits and publishes Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Google+.