Recruiters should now be called detectives, because we use social media a lot to seek out those we find. Today, everything, and everyone, is searchable… and research-able.
Anything you have done in the past can now be found on the web. If you ran in a race, we can find you. If you have joined a meetup group for a technical skill, we will find you.
The number one thing to understand: you want to make yourself find-able!
When a recruiter types in your name on Google, where will you come up on a search?
Here are five places recruiters will find you online:
Do you even realize the importance of LinkedIn? I know this is a big “duh” moment for most, but recruiters treat Linkedin like the bible… so you must make sure your Linkedin profile is top notch.
Do you have a picture? Not a picture of you at a party, but a real professional picture? If not, get this done ASAP! Do you have a job title that people can find you? Don’t put “product manager”, put “international expansion product manager.” Make it clear and concise. Do you have your skillet that CLEARLY states what you have done for each position? If you are in sales, talk about your achievements, quota attained, accounts generated.
Treat LinkedIn like a living, breathing resume.
Do you have endorsements? Like it or not, endorsements are now Linkedin’s new recommendations and Recruiters DO view your endorsements. Take a class; get the advice of an expert, but Linkedin is essential! Even if you don’t want to be found, you must present an image you would like the world to see, because THEY DO! Recruiters start here with almost every search.
Seriously. Most everyone around the world has a Facebook account. It is not going away. We look at pictures. We look at how you interact with others. Facebook has been known as your “personal space” for so long, but don’t forget, we can find out a lot about you even if you change your privacy settings. It is okay to post pictures, or talk about your sports team. We will couple this information with any other information before making a decision if you are a candidate. Be careful what you say or do.
By the way: it is okay to mix business with professional here. I encourage it. Do it the right way though.
Okay, so I didn’t used to be a big believer in Twitter. It is NOT going away. 140 Characters or less isn’t very much, but we will know more about you from what you tweet than most other avenues. A lot of people still haven’t adapted to Twitter, but they will soon enough. This is one of the main social media streams out there. If you don’t have a twitter account, get one. Use it. You can follow people for a long time before you even tweet.
Bottom line: information can travel faster on Twitter than most other social media streams. And often does.
Google has become increasingly important. A majority of individuals have Gmail accounts. Please get one if you don’t have one. If you have an Android phone, most everything is tied to Google. Many companies are using Gmail and Google rather than Microsoft Exchange because of the cost of Microsoft’s products. Google plus is still in it’s infancy, but I do believe it could overtake many other social platforms in the future
The future of blogging is truly at a serious cross road. On one hand, self-expression is embraced. On the other hand, blogging is becoming seriously overcrowded with so-called experts. If you do write, please know what you are talking about and have something to add to the conversation. Many people don’t blog and are terrific at what they do.
If you do blog, I will know a lot more about you and can tell if you are someone I want to pursue… or not… based on the quality of your work.
A social media presence is essential in today’s world. Even if you aren’t looking… we will find you there!
For this post, YouTern thanks our friends at Bullseye Recruiting!
About the Author: Will Thomson the Founder & President of Bulls Eye Recruiting a recruiting agency that focuses on recruiting high level sales, marketing and IT professionals for organizations. He has been in recruiting for 20 years and has worked for organizations such as Rosetta Stone, Dell, eBay, & Rainmaker Systems. For executive searches, he can be reached at email@example.com or by following him on Twitter @WillRecruits.