Near the end of the day, I would refill and rotate merchandise and “pull the shelves” so they’d be full when we opened the doors in the morning.
If we didn’t have enough product to fill the shelf, we rearranged the inventory so the shelves looked full anyway. Why? Because we never wanted the customer to think we had little to sell.
What does this have to do with LinkedIn, you ask?
Most people will spend only a minute or two looking at your profile. As they skim your profile, the list of skills is an easy way to quickly assess your expertise. Thus, you want your “skills shelf” to look fully stocked and in good order.
Here are four simple steps you can take to enhance your Skills section (Note: You must be in Edit Profile mode and begin by clicking Edit in the Skills section):
1. Eliminate Irrelevant Skills
If they’re not currently important to you and probably won’t be important in the future, get rid of them. Simply click the “X” to the right of the skill to eliminate it. Any endorsements you’ve received for that skill will disappear as well, but if it’s not “fresh stock,” it’s not helping you anyway.
2. Rearrange Your Skills
People are more likely to endorse you for the skills that are near the top of the list, so put your “freshest inventory” (your most important keywords) in the front. Simply click the words and drag them up or down.
From time to time you might want to “rotate your inventory.” If you have quite a few endorsements for your “top 10″ skills, consider moving some of your “second tier” skills to the top for a while. This should result in more endorsements for these skills.
3. Add Additional Important Skills
LinkedIn will also help you find skills you may want to include on your profile. Simply type one of your keywords into the What are your areas of expertise? box, and a list of suggestions will appear.
You should also list your products and services, including specific brand names. When I was an office furniture dealer, I included the words office furniture, interior design, and Haworth (our main brand). They may not seem like skills to you, but they’re keywords that display your expertise, and people can endorse you for them.
I strongly suggest you fill your shelves up with your 50 best keywords. Fifty is the limit in this section–and usually when LinkedIn puts a limit on something, it’s a goodie. So take advantage of all 50.
4. Review This Section Often
Over time you may develop new skills, change your business focus, or develop a new LinkedIn strategy. Be sure your Skills section is up to date and displays your most important areas of expertise as well as the products and services you offer in your marketplace.
I like to think of the Skills section on your profile as your pantry full of your most important keywords; the keywords I will use when endorsing you. This section is an extremely important part of the LinkedIn search algorithm, and it’s also a great way for you to clearly describe your business goals and objectives to your LinkedIn audience.
So… keep your shelves stocked! And thanks to my dad for sharing this great advice with me so many years ago.
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.