Most of us seem to think that the traits of successful entrepreneurs only apply to CEOs and business owners. Consistently thinking like an entrepreneur, however, can take you a long way toward accomplishing many goals, especially when vying for a new job.
Here are four ways you can call on your inner entrepreneur during a job search:
Always Be Marketing, Selling and Closing
In the world of entrepreneurship there are many popular sayings, such as “always be marketing,” “always be selling,” and “always be closing.” The idea is, regardless of the business climate or marketplace situation, you must constantly be marketing to give your company exposure. This builds trust and consistency so when they are ready to purchase what you offer, they are ready to buy from you.
The same theory applies to the job hunt! Even if you’re not currently looking for work, you must always be marketing, selling and closing. This includes positioning yourself as an expert on social media outlets such as Twitter and LinkedIn, going the extra mile in connecting with people and incorporating online marketing strategies for your personal brand.
Focus on Providing Value
There’s a big difference between employees and entrepreneurs:
- Employees get paid for putting time into their work
- Entrepreneurs get paid for providing value
How does this apply to your job hunt? When you’re competing for a new position, it’s more about what value you provide than how many hours of work you’ll be putting in.
This may be a subtle difference, but it really packs a punch. Imagine what an impression you’ll make to a potential employer when you tell them the specific value you will provide the company. After all, that’s essentially what they are looking for – what you can do for them.
A good question to ask yourself to get clear on this is “How can I be of service to this company and how can I best articulate my specific value?”
There is a high level of value placed on those candidates who can solve problems and meet challenges in a creative way. Being able to put yourself outside of an obstacle in order to find a solution speaks volumes about what kind of an executive you will be.
One great way to articulate this to potential employers is to look at past experiences where you’ve put out some fires. Have a few stories, including quantified examples, in your back pocket for those situational interview questions. And ask questions that would lead the conversation toward the creative solutions you’ve implemented in your career.
The Fortune Is in the Follow Up
It is widely believed that business owners can lose up to half their revenue by not following up with prospects. Hence the saying:
“The fortune is in the follow up.”
The same applies to your job hunt. Imagine losing half your job prospects just because you didn’t shoot over an email following up on the progress of your application!
Some people really fear following up because they don’t want to sound annoying or be a pest. The reality is that it’s your job to let employers know what you can provide for them and that you are sincerely interested in that job at that company. If that requires you to check-in once a week until you hear a “no thank you” – then you must do it!
An entrepreneurial mindset is not limited to those in the C-suite or business owners. Call on your entrepreneurial skills – and ignite your job search!
For this post, YouTern thanks our friends at Chameleon Resumes!
About the Author: Lisa Rangel is founder and managing director of Chameleon Resumes, a Forbes Top 100 Career Website, has helped hundreds of people land the exact job they wanted – even when they weren’t sure they would get an interview. Lisa is a 7-time certified resume writer and job search consultant, a former recruiter and one of the few executive resume writers performing resume and job search-related contract work for LinkedIn. She has been featured on Forbes.com, LinkedIn, Investors Business Daily, and so many more publications. Follow Lisa on Twitter!