If you’re an internship or job seeker, you might be using the number one professional network to look at open positions. Or you may be on the world’s largest professional networking just hoping you’ll be found.
The reality is: this is a much more powerful tool than that… and you may not be using LinkedIn to its maximum benefit.
Job seekers can not only find jobs and occasionally get found themselves, they can research target companies, study the backgrounds of upcoming interviewers and hiring managers, and network to get “inside” a company before getting hired. Current careerists often use LinkedIn for generating leads and researching their next job opportunity.
Here are some other ideas on how you could be using with LinkedIn, and probably aren’t:
LinkedIn is a terrific outlet to share expertise and promote your personal brand. If utilized purposefully and intelligently, LinkedIn is a great way to be found… just by showing what you know.
Keep Up With Industry News
How are you keeping up with what is going on in your industry? What publications or news sources do you regularly read? With a little effort, you can set up your LinkedIn News… and save time scouring news sites… by having that information delivered to you automatically.
Make New Connections
People define their LinkedIn connections differently. Some, known as LIONs (LinkedIn Open Networkers) connect with any and all. Other LinkedIn users only connect with people they’ve met or know well. And then there are those who fall in between or have no specific logic at all for whom they choose to connect with. Here are some ideas on how to find great contacts on LinkedIn.
Keep In Touch
We move around from job to job more often today; sometimes, we lose track of old friends and co-workers. LinkedIn makes it much easier to find past colleagues… and stay in touch!
Flattery will get you everywhere (at least in my mind)! One of the newest features on LinkedIn is the skills and expertise endorsement. The verdict is still out by many LinkedIn gurus on this feature’s sticking power and usefulness, but you should know about it! The LinkedIn blog has an overview of the way endorsements work.
As a multifaceted tool, I encourage you to re-think how you use LinkedIn. Think about its long term value to you… and your career.
I would love to know how you use LinkedIn! Please, include your comments!
For this post, YouTern thanks our friends at Career Sherpa!
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa, and follow Hannah on Twitter for the latest job search news and trends!