And that is 100 percent normal. The fact is, most people who view your profile are not ready to call you, email you, or buy what you are selling after just one look at your profile.
Which means the goal of your LinkedIn profile should be to move them closer to engaging with you.
And to do that, you must include information in your profile that shows you are good at what you do; that you are an expert in your field. You must continually post documents, videos, articles, etc. that demonstrate your expertise and your passion for your profession. And you must share your knowledge through status updates, discussions in groups, and comments on other people’s updates.
Because everyone wants to hire or work with the most knowledgeable people in the industry.
And, as many young careerists have learned, once you’ve made a good first impression, there are lots of ways on LinkedIn to nudge people to take action. Some are quick and easy. Others will take a little more effort, but you will find them to be well worth your time and energy.
Here are some of the best LinkedIn features and techniques for calling people to action, along with the amount of effort you’ll need to devote to each:
Low Effort | Good Results
- Load or link video and documents in the Professional Gallery on your profile
- Include a specific call to action in one section of your profile (The best places are your Summary section and job experience entries)
- Add your specific contact information in your Contact Info and Advice for Contacting sections on your profile
Medium Effort | Better Results
- Post a daily individual status update
- Add Publications or Projects section(s) to your profile and link to corresponding website pages
- Comment on the updates and published posts of influencers and up-and-comers in your industry
High Effort | Best Results
- Share articles you’ve written using LinkedIn’s Published Post feature
- Post frequent (2-4 per day) individual status updates
- Post or monitor group discussions in an industry specific group, and encourage readers to go to your website to find the answer to a question or join your LinkedIn network so they can get more information from you
Not actively looking for a new gig? Only have a little time each day to spend on LinkedIn? Focus on “Low and Good”. Then work your way up, eventually, to “Medium and Better”.
In an active job search, or perhaps launching a freelance operation? The sooner you dive in to “High and Best” the better off you, and your career or business, will be!
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.
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