LinkedIn is Throwing a Party (And You’re the Guest of Honor)

partyWhen I begin a LinkedIn consulting engagement, the first thing I ask is:

“Who do you want to meet?”

After all, at its core LinkedIn is the largest database of business professionals ever assembled, and finding the right people for you to meet is one of its strong suits.

And LinkedIn makes it so easy. The “Advanced People Search” and “People Similar To” features are good on their own, but I’ve I recently discovered a new, more effective way to find more of the right people.

It’s like LinkedIn is throwing a party just for you, and they handpick the attendees!

Here’s how it works:

  1. Perform an Advanced People Search for your perfect target. If you need help with this, read “Create a Targeted Prospect List on LinkedIn in Five Minutes or Less.” You will normally see people near the top of the search results that you are already connected to (first degree) as well as others who have a very high relevancy to you based on LinkedIn’s relevancy formula.
  2. Pick someone from the list who is already important to you (e.g., current mentor or recruiter at the company you wish to work for) or looks interesting to you (maybe you’d like to meet lots of people like him/her). Then click the word “Similar.” You will then be given a list of 99 people who are similar to that person.
  3. Scroll through this LinkedIn-generated list of VIPs and get busy connecting! (Oh, and don’t forget to follow the important rules for inviting them to join your network by reading “Are You Making this BIG LinkedIn Mistake?”)

Repeat this procedure for other targeted search criteria, and your LinkedIn network will soon grow until you not only become an A-Lister yourself… you’ll be the guest of honor!


For this post, YouTern thanks our friends at Power Formula!


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Wayne Breitbarth AuthorAbout the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author who has shared his passion for social media with more than 40,000 business professionals through private business consulting and dynamic presentations to local and national audiences, including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success Connect with Wayne on Twitter.



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