So for job seekers, it is important to avoid some of these major social media mistakes:
Not Having a Professional Online Presence
The biggest mistakes job hunters make: having a less-than-professional digital presence. This results in recruiters finding a lot of personal photos and musings but nothing about how you’re a great candidate for the job. Recruiters and hiring managers simply must see you as a thought leader and contributor to your profession and industry.
Don’t make the mistake of thinking that because you use Facebook to connect with friends and family that it shouldn’t be professional. The same goes for Twitter. The truth is you never know who is watching!
Bad-mouthing Companies on Social Media
Similar to bad-mouthing former employers in a job interview, bad-mouthing any company on social media can make you look like an unprofessional loose cannon.
The key to remember here is that this includes any company, not just your former employers. Why? A recruiter may see that you’ve bad-mouthed a similar product or service. Even more important: you must consistently demonstrate sound judgment and decorum online, because how you conduct yourself online will ultimately be a reflection of the company that hires you.
Being Inappropriate Online
As many have learned: if you’re indiscreet on social media it will blow up in your face.
Recent data from CareerBuilder and Forbes showed that 65% of recruiters use social media to see a candidate’s social conduct. So make sure to keep your social media activity, no matter how “private” you consider it, clean and appropriate.
Undermining Your Own Accomplishments
Many people hate to talk about their accomplishments in person. It turns out they also feel uncomfortable doing it online. Online or off, however: If you don’t tell the recruiter how good you are, though, they’re not going to know!
Make sure to share your accomplishments on your social media pages. You should also do it in real time for a better effect. In other words, don’t wait until three months after you receive an award to announce it on social media… do it now!
You need to avoid overwhelming recruiters with a lot if information at once. This is easily avoidable on Twitter where you only have 140 characters to work with, however it can be a challenge on LinkedIn and Facebook.
Rather than cloning your resume on LinkedIn or writing essays on Facebook try short sentences and bullet points. You can also always link to all your other profiles where the recruiter can find more information. By the way, make sure that all your profiles are up to date when you do this.
Avoid these social media mistakes… be smart, be consistent, and get that interview!
For this post, YouTern thanks our friends at Chameleon Resumes!
About the Author: Lisa Rangel is founder and managing director of Chameleon Resumes, a Forbes Top 100 Career Website, has helped hundreds of people land the exact job they wanted – even when they weren’t sure they would get an interview. Lisa is a 7-time certified resume writer and job search consultant, a former recruiter and one of the few executive resume writers performing resume and job search-related contract work for LinkedIn. She has been featured on Forbes.com, LinkedIn, Investors Business Daily, and so many more publications. Follow Lisa on Twitter.