Is Your LinkedIn Profile More Like a Resume… or a Business Plan?

Linkedin Resume or Business PlanDoes your LinkedIn profile feel more like a resume (focused on the past) or a business plan (focused on the future)?

If you answered “resume” consider this question:

If you had only a few minutes with a person with whom you may want to build a future business relationship, would you spend more time on your past… or where you are trying to go in the near future?

If you still answered “resume”… well, look forward to a longer-than-normal job search. Because today’s job search is all about demonstrating your value to a potential employer, and not a rehash of your “roles and responsibilities” at your least several jobs or internships.

Here’s what I’m getting at…

Your resume is your resume. Your LinkedIn profile, although it has some similarities to your resume, should be more of a forward facing, here’s-where-I’m-going-and-I-have-a-plan-and-you-can-join-me document.

For example, here’s an excerpt from my LinkedIn Summary section:

“I am a social media consultant, speaker, and trainer specializing in LinkedIn use and strategy. I have trained over 50,000 businesspeople – from entry level to CEO – on how to effectively use LinkedIn. I help companies develop a comprehensive strategy for using LinkedIn to grow their business and build their brand. I then train their team on how to use LinkedIn to meet their objectives.”

The first two sentences are historical facts (I am a social media consultant…I have trained…); the third sentence (I help companies develop…) is the forward-thinking idea I want readers to understand, consider, and take action on. And, of course, that action is to contact me right away because they need this type of training for their company.

To make this same impact in your LinkedIn profile, I suggest you consider changing some of the content in three sections: Headline, Summary, and Experience. Your goal for each is simple: talk far less about what you have done, and much about what you can help an employer get done!

For instance, change your headline from the title that is probably there now…

  • “Regional Account Manager”

…to a statement that clearly outlines your value proposition:

  • “Sales Professional Focused on Long-term Relationship Building and Results”

What a difference!

Now, go take similar steps with your summary and experience sections… and see how much better your LinkedIn profile works for you!


For this post, YouTern thanks our friends at Power Formula!


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Wayne Breitbarth AuthorAbout the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author who has shared his passion for social media with more than 40,000 business professionals through private business consulting and dynamic presentations to local and national audiences, including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success Connect with Wayne on Twitter.



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