Think job search competition is tough now?
According to a survey of 700 employees by Right Management, “Eighty-six percent of the employees polled said they plan to actively look for a new position in what remains 2014; another 8% said they may do so and are already networking.”
So 94% of the current workforce is considering the idea of getting a new job???
What does that mean for you? With so many other people looking, you’ve got to be the right fit to get hired for your first, or next, role. How do you ensure that you’re the perfect solution to an employer’s need?
You carefully target specific companies where your skills and talents are a match, and you could easily see yourself working!
Begin your list of target companies by typing up every possibility you can think of into a document (I like using Evernote for exercises like this). Get as many possibilities out of your brain as you can; you never know where they might lead. Rule things out later, and only after examining your priorities and doing company research.
Once the brain dump is done, use these nine tips to build your target list of companies… and find the perfect job!
1. Brainstorm Top-of-Mind Companies
What companies pique your interest? What brands do you get geeked up about when you see their commercials? Where have you always wanted to work? These places are perfect for starting your list.
2. Check out the Competition
Listen to what customers and media sources say about your top-of-mind company’s competitors. Check out their social media channels and brand reputations. If you think you’d be a good fit there, add them to your target list.
3. Explore Your Geographic Location
What other employers are in your area? Use LinkedIn’s Company search function with your zip code to find companies in your city. Look at websites for your local Department of Workforce Development, Chamber of Commerce, “buy local” organizations, universities, or any others that may have employee lists by city or county.
Now, ask yourself which organizations in your community are doing good work that you admire. They go on the list.
4. Investigate Start-Ups
What brand new companies may be looking to hire someone with your experience? Check out sites like venturefizz.com and areastartups.com, or even Google your city with “startups” to get ideas. TechCrunch can also be a great resource.
5. Consider Associations
There may be associations for civic organizations, non-profits and niche industries that need a professional of your caliber. Weddle’s directory of associations is a comprehensive resource to explore.
6. Be More Social
Use the power of your network on LinkedIn and Facebook (yes, Facebook is great for job seekers!). GlassDoor is a powerful site that will help you explore a wealth of information about where to work. Twitter can also produce great ideas for your company list as you follow the brands in your industry.
7. Review “Best Places to Work” Lists
Fortune is known for its “best of” rankings of companies in a variety of categories, but there are many others. Associations like the Society for Human Resource Management (SHRM), publications such as Inc.com and Working Mother, industry trade journals, and local business associations have “best of” lists that you can use as a research tool.
8. Harness the Power of your Alma Mater
Contact the career center where you attended college and ask for access the alumni database. If no career services available through the college, consider searching for alums in the people search LinkedIn. As you find where former students of your school are working now, and it seems like a good fit for you, put them on your list.
9. Get Personal
Which companies support your leisure activities, family, and interests? Perhaps your garden supply needs a new marketing manager and that’s just what you happen to be! Don’t be afraid to list those companies that you’d say, “I can’t believe they pay me to do this!” Think of companies that would be enjoyable and fun. Then, put them on the list!
Many aspects of your job search won’t generally be fun. These tips, however, will make this task a bit less painful, maybe even enjoyable. And once you’ve got a nice list of target companies, you can move on to the next stage of networking: informational interviewing!
For this post, YouTern thanks our friends at Tim’s Strategy!
About the Author: Kristin is a TORI award-winning, 6-times certified resume writer, job search coach, and social media consultant. Her approach is cutting-edge, creative, and kind. As owner of Profession Direction, LLC, she works with professionals and aspiring executives across the country. Her clients enjoy the reassurance of having professionally-written, SEO-optimized documents. They find clarity and direction in their job search, feel at ease with social media and in-person networking, and earn more income faster.