For the young job seeker, Twitter is a great a place to build awareness of your personal brand, get to know target companies and introduce yourself to recruiters who might find you interesting.
Yet less than half of all Gen Y job seekers are active on Twitter.
Let’s change that… and get you on your way to building genuine influence and getting more people to follow your job or internship search. But how? Why will others take an interest in you, and your career goals?
Here are 10 reasons others will follow you on Twitter (or not):
Your short bio is read and within seconds someone decides your fate. A decision they may never revisit. What are you saying your purpose is in the world? Or at least suggesting it will be? And are you actually doing what you suggest?
Your Smiling Face
Just like your photo on Linkedin, this first impression matters. Many are hesitant to follow those with icons or images as their avatar. Combine that with a weak or no bio at all? Not good. Put up a great pic… and others will be far more inclined to follow.
If every one of your tweets is impersonal – if you are only sharing links or quotes from famous dead people – you are either a robot or someone who has left Twitter for dead. Using Twitter as a communication and engagement tool instead of a broadcast mechanism, you will attract more followers.
Some Twitter enthusiasts/elitists will look up someone’s Klout Score or check Twitter Grader. The rest of us, however, simply take a look at your number of followers and perhaps how many people have taken the little time necessary to add you to a Twitter list. This doesn’t happen overnight, however… so be patient.
Many won’t follow if the odds of you following back are too low, so the friend/follower ratio matters. If you are followed by everyone and following no one, you are either a superstar celebrity or just lazy. Similarly, if you are following the world and few have reciprocated, something must be wrong with you or your profile. Make the effort to find a good balance.
When people are unsure they go to your body of work. Your tweets, your re-tweets. To see what you’ve said. Are your updates related to the antics of your pet fish or focused properly on the purpose listed on your bio? What are you saying? Are you sharing content of interest? If yes, your number of followers will grow quickly.
If you are not actually using Twitter, don’t expect to build a big following. While there are some examples of users with a following who’ve never actually tweeted, it is fleeting at best. If I see that you tweet once or twice a week at best or haven’t sent a tweet for three months, I will assume you are not a prime follow target.
If you tweet interesting and original ideas that make me think, I will assume there’s more where that came from. Do it a lot and I will suggest that others follow you as well. Here comes the snowball effect.
We all like to have our thoughts and ideas re-tweeted. Makes us feel valuable. Retweets also suggest that you see us as relevant to your followers. So it’s fair to assume that you are are relevant to us. Retweet often, so our following you makes sense to us.
If you send someone a sincere @message that contains a question, suggestion or comment it is highly likely they will to look you up. Once they do, your bio and photo have a chance to sell. Send those messages, and build your followers.
What do you think makes for an irresistible Twitter profile? Why do you follow or un-follow? Let us know, in the comments below…
For this post, YouTern thanks our friends at Tim’s Strategy!
About the Author: Tim Tyrell-Smith is a career, marketing, branding and strategy coach focusing on small business, non-profits and individuals. A veteran executive in consumer marketing, Tim spent 23 years growing premium brands including Nestle Quik, Mauna Loa Macadamias and Meguiar’s Car Wax. Follow Tim on Twitter!
Image courtesy of the7gracesofmarketing.com. Thank you!