What is the deal with About.me? Can it really make a difference in your job search?
Perhaps you’ve heard a bit about About.me, a platform that enables you to create a personalized web presence using a simple, visually appealing interface.
I have my own profile setup, and have created content and profiles for a number of clients to help them boost their online personal brand presence, and increase their visibility to employers. It’s a really great, user-friendly way to give employers an extended snapshot of your skills, experience, and qualifications, while also controlling the information that’s out there for them to view.
About.me is quickly gaining popularity as an effective social networking tool for job seekers, and if you haven’t yet set up a profile, here are a few key reasons why you might want to do that, stat:
A Landing Page for Your Online Personal Brand Presence
About.me allows you to organize all of your social media and online networking profile links into one place. You can include links to your LinkedIn, your Twitter account (if applicable), your Google+ or Pinterest pages, and your website. It’s a great way to give employers a snapshot of your full digital brand presence, so use it to your advantage in controlling the information they receive about you. Provide links to all relevant profiles, and create a customized page URL that includes your full time for best SEO results.
A Wider Availability of Content with Very Few Restrictions
There are certain things that simply don’t fit within the structure of a resume, such as why you’re making a career shift, an explanation for the gap between your last two jobs, or the intriguing personal projects you’re working on during off-hours, to boost or learn new skill sets. About.me is not LinkedIn, and it’s certainly not a resume – essentially you can write whatever you want about yourself in a several paragraph format, and it can be a great platform for housing supplemental information such as the examples mentioned.
Think of it as an extended bio, or an “About Me” section of a website. What other information can you provide your audience that might supplement your resume, and position you well for the types of opportunities you’re going after?
A Customized URL That Increases Your Search Rankings
With About.me, you can select your own URL that includes your name (about.me/danaleavydetrick), which you can utilize the same way you might a custom URL in LinkedIn – in your resume, cover letter, email signature, or business card. Additionally, it’s another way for Google to index relevant search results linked to your name. In other words, you’re pushing the most relevant search results – like your social media profiles – upwards, and less relevant results toward the bottom of the pile. so that employers are getting the best, most updating information and content that you’re putting out there. You can also upgrade your account to use a custom domain.
Increased Visibility of Being on an Open Network
About.me is a public platform, so people don’t have to sign up or be an existing member to be able to view your information. And including your contact information through a safe, concealed platform gives potential employers and recruiters a way to get in touch without being spammy.
Another bonus? There’s an app for that – for the iPhone, anyway.
About.me is gaining major traction as a digital marketing and branding tool for job seekers, professionals, and small businesses across all disciplines. It’s an easy, innovative, and flexible place to start and build your online presence, and even give your job applications a personal touch that stands out.
For this post, YouTern thanks our friends at Brooklyn Resume Studio!
About the Author: Dana Leavy founded Aspyre Solutions, and more recently, Brooklyn Resume Studio. Her mission is to support creative and socially-conscious small businesses, through career transition coaching and business consulting for creative professionals and entrepreneurs.
Dana has helped hundreds of professionals in advertising, marketing, design and other industries execute effective career plans to find and DO the work they are passionate about. She has presented seminars on navigating careers, transition and work-life balance to several colleges and universities, and her advice has been featured on MSN Careers, Fox Business News, NewsDay, CareerBuilder.com, GlassDoor and About.com. Follow Dana on Twitter!