This year, Facebook celebrated its 10th birthday. In those 10 years, and through it’s 1.23 billion users, the site has legitimized and expanded social media’s influence perhaps more than any other.
Its reach extends beyond people’s everyday lives into business and careers.
As most job seekers know, recruiters have been early adopters of this social powerhouse, using it to tap into the large array of talent that’s available in every industry imaginable. During this celebration of the decade of social media, let’s take a look at how Facebook has transformed recruiting as we know it today.
Facebook Connected More of the Right People
When Facebook first rolled out, it was an “invitation only” network through Harvard University where only the most elite and connected individuals could gain access. Over time, however, this network opened up to include friends and colleagues of registered members, until the present day when anyone can create an account for personal or professional reasons. However, the smartest recruiters and job seekers got on board early in the game, using this as a way to connect with the right people and build their niche networks online.
Mainstream Social Media Became the Go To Source
Pushed by Facebook, Social media as a whole has grown into a steady source of candidates and job opportunities. The 2013 Jobvite social recruiting survey indicated that “94 percent of recruiters use or plan to use social media in their recruitment efforts, and another 78 percent of recruiters have made a hire through social media”.
Made Searching for Candidates and Recruiters a Snap
With the addition of a search function on Facebook, the ability to search on social networks became a way for finding more passive candidates and recruiters, and fast. Instead of relying on word-of-mouth and a lot of schmoozing with industry associations, those on both sides of the interview table now turn to the search engines found on Facebook’s main page and via top search engines like Google where Facebook results are often on the first page.
Gave Recruiters Direct Access to In-demand Skills
Vetting candidate specialists has always been a challenging aspect of recruitment, in a traditional sense. But Facebook and other social networks gave rise to more direct access of highly desired skills. By simply typing in a few skill based keywords, any recruiter can locate candidates who may be looking for a new career opportunity. Then, these people can be invited to Facebook groups to build talent pools.
Provided a Sneak Peek into the Lives of Candidates
Facebook has also been a way to learn more about the candidates who apply for jobs and the recruiters who fill them. While many recruiters may not admit this, they do use social networks to gain a greater understanding of candidates’ personal and professional lives. Many will look to social networks immediately following receipt of a new resume or to gauge a candidate’s suitability before inviting them to interview.
More Companies and Candidates Now Voicing Their Brand
In the last ten years, much has changed in the way companies express and humanize their brand online. The same can easily be said of candidates. Instead of just relying on a website or resume to do the job, many turned to Facebook and other social networks for spreading their brands across many channels. By doing so, they effectively made their brand stand out from competitors.
The amazing things that have happened with Facebook and other leading social networks is just the start. The addition of skill categories will open up the doors to more segmentation of talent pools. Added customizations give candidates a way to get noticed by the top hiring companies.
It’s impossible to predict what the future holds for social recruiting… but we all know that Facebook, and we, are just getting started.
For this post, YouTern thanks our friends at Social Hire!
About the Author: Tony Restell is the Founder of Social-Hire.com, focused on helping candidates and recruiters make the best possible use of social media. A published author and Cambridge graduate, you can follow Tony on Twitter or on Google+.
Image courtesy of smh.com.au… thank you!