What is social proof? And how does Twitter help generate that proof?
In today’s social media-dominated world, “social proof” is the record you have created online that demonstrates the kind of person you are.
A Twitter account, like most things online, can be the proverbial double-edged sword.
- An active Twitter presence demonstrates understanding and shows participation in today’s important online conversations
- On the other hand, a badly-done, poorly-managed or out-dated Twitter presence can hurt a job seeker’s efforts to find work
Do your tweets reflect the same professional image as your LinkedIn Profile? If you have been tweeting nonsense or drama, it may not. Change that. Focus instead on enhancing what your resume tells potential employees. Here’s how:
Establish a Professional Twitter Account
If you are an IT project manager, for example, you could establish the Twitter account with the username “ITProjectManager”. Then, use your real name for the Twitter Name on the account, connecting the two (good SEO!). So, when someone visited your Twitter account, they would see: @ITProjectManager and your full name on the profile.
Follow and Connect With Thought Leaders
Interact with the thought leaders on Twitter and become “‘known” in the larger professional community. Since many people follow them, such interactions can bolster your professional reputation online. This practice will also serve your personal network quite well.
Share, Share and Share Some More
Constantly be on the lookout for good articles and information relevant to your profession (set up Google Alerts for “news” on your profession and relevant topics). Tweet and generously retweet good information which is on-topic about your profession and/or industry.
Stay positive. Avoid gossip and drama. Stick to news and solid information that will help others and be of interest to your network.
Follow Potential Employers
Many employers tweet their job postings on Twitter, so it’s a great source of job leads. Search Twitter for the names of employers who interest you. You’ll find individual tweets and you will also find Twitter accounts. These will help you stay up-to-date on the latest news from the employer, and it may also help you connect with someone who already works for the employers you want.
Tweeting at least 2 or 3 times a day keeps you involved and visible. It also helps you stay up-to-date with your field and to demonstrate that you are up-to-date. Services like TweetDeck and HootSuite can help you manage a steady stream of tweets without keeping you tied to your keyboard all day.
Be sure to connect your Twitter account with your LinkedIn account and your other professional activities online using the same name for all of your accounts.
Your skillful use of Twitter is “social proof” that you understand today’s online world, that you are relevant within your industry and are passionate about your career field. And social proof doesn’t get any better than that.
For this post, YouTern thanks our friends at Job-Hunt.org!
About the Author: Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter and on Google+.