10 Laws of Creating a Personal Brand That Sells… You!

Personal BrandingEditor’s Note: This concise yet impactful list demonstrates the essence of a personal brand.

As you review, think about how these branding elements fit your interaction with colleagues, mentors, peers and recruiters. Objectively, are you following these 10 “laws” as you build your employable brand? 

1. You are Always Being Watched

Act accordingly.

2. Return Every Call and Email

You never know who’s behind the message or where the communication could lead.

3. Treat Everyone Well

What you put out comes back, and life has a funny way of putting people in unexpected places and positions. Don’t let the person you ignore or mistreat today be the person you need tomorrow.

4. Communicate Your Message Clearly, Early, and Often

Know who you are, what you stand for, and what you want.

5. Be Consistent Across Platforms

Your online and offline personas should match. This also applies to your Facebook, Twitter, and other social media messaging. Consistency communicates integrity which creates trust.

6. Relationships > Everything

Place relationships at the top of your list of priorities and leave them there. Connections are the currency of success.

7. Learn the Rules Before Trying to Bend or Break Them

A strategic rebel is more effective than a reckless one.

8. Be More Interested Than Interesting

You’ll make more friends and allies if you’ll ask questions, be interested in other people, and soak up knowledge.

9. Frame Up Your Work and Story

Base it on where you want to go, not where you are.

10. Share What You Know

It’s the quickest and easiest way to attract amazing opportunities.





For this post, YouTern thanks our friends at YEC!


This post originally appeared on the author’s blog.

Lisa Nicole BellAbout the Author: Lisa Nicole Bell is equal parts artist, businesswoman and motivator. Lisa is the Founder and CEO of Inspired Life Media Group where she and her team meld art, social change, and commerce to create economically viable media properties. Follow Lisa on Twitter!

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.




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