Whether you’re content in your current position or job seeking now, having an accurate and professional social presence will allow you to develop your brand, get the attention of prospective employers and maintain your reputation within your industry.
Here’s how, in five steps, you can get your social media profiles what we call “Recruiter Ready”:
Nail Your Bio
Do you know how to describe who you are, and what you do, in 140 characters or less?
That’s what Twitter asks of you. Utilize keywords, get to the root of what you do, demonstrate your passion and area of expertise, and express how you provide value. From the witty to the informative, make sure you’re standing out and showcasing your personality.
On LinkedIn, your professional headline is just as important to your personal branding. Make sure that it says more than just your current job title; express your full competency and capabilities.
Regularly Update Vital Information
If your Twitter bio hasn’t changed since you created your account two years ago, or you haven’t looked at your LinkedIn profile since college, it is time to refresh.
You don’t have to constantly update the answer to Facebook’s question, “What’s on your mind?” — nor should you — but you should make sure you’re staying on top of life changes, keeping job descriptions current and sharing relevant content. Check in on your social networking accounts periodically to take a pulse on how they’re reflecting you as a professional and as a personal brand. You might want to use a tool like Reppler to help evaluate your social presence under a professional lens.
Shamelessly Post and Pin
It does you no good to shy away from sharing your work online!
Pin your resume. Post your portfolio on your Tumblr. Don’t miss an opportunity to flaunt your skills, interests, or point of view. Potential clients, employers, and industry experts are on the lookout for new talent and thought leaders.
Tame Your Image
Yes, everyone says “Google yourself” …and then no one ever does. So, go ahead… Google yourself. You know prospective employers will be. It’s not vain, it’s smart; keep tabs on your online presence and manage it before it manages you.
Are there any photos on Facebook that aren’t particularly professional or social media resume-friendly? Facebook’s recent changes have made profiles more easily searchable; it’s essential that yours accurately reflects how you want potential employers and clients to view you. Make sure to take a good look at your tagged photos, or use a tool like Pendaflex’s Tag Tamer to filter your Facebook Timeline and make sure any potential untamed photos aren’t revealed.
A picture says a thousand words — make sure they’re all positive and that no one’s judgement is cast based on an inappropriate photo from your college days.
Go Public with Confidence
With that being said, personally, I’d rather hire or work with someone with drunken photos on Facebook than someone with a blocked account.
Transparency is one of the keys to a successful social media presence.
Opening yourself up demonstrates that you’re a trustworthy professional with nothing to hide. Allow your LinkedIn profile to be public so that it shows up in search. Take down those privacy settings on Facebook. Who you are in your professional field should be who you are in life — there’s a fine line between be appropriate and being fake.
Being unique is the best thing you can do to give you an edge online. So from your LinkedIn headline to your tweets to your Tumblr portfolio, make sure you’re being you on social media.
Take a few minutes and refresh your social media profiles, which combine to create your social resume… and be recruiter ready, every day.
For this post, YouTern thanks our friends at Great Resumes Fast!
About the Author: Dave Kerpen is the co-founder and CEO of Likeable, an award-winning social media agency, and author of New York Times Bestseller, Likeable Social Media and the new book Likeable Business. Follow Dave on Twitter!