Why Your Job Search (and Career) Needs a Personal Hashtag


In a single heated hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is so famous. Of course, Kim’s only choice was to correspond through a bitter retort visible to millions of people.

What else could she do?

Remember when the ‘pound’ sign was exclusively a tease for more information on social media? We’d search on the hashtag, and would find more content and posts related to the word or phrase.

Now, we post a Facebook photo of a shiny diamond ring and tag it with:

#OMGcantbelieveimengaged #loveatfirstsight #isaidYES

Without warning, the hashtag morphed into an amusing way to describe our mood or something about the moment. We need to tell the world how we feel, and a hashtag seems the fastest way to do it.


Hang on a sec. What if our unique hashtags could revolutionize the idea of a resume and professional portfolio?

#whoa #mindblown

Introducing the #PersonalHashtagCampaign

Let’s say you send out dozens of resumes as you look in every direction for a job. Right below your name, you add a personal hashtag (in my case, #dannyrubinportfolio). Also throw that hashtag at the top of cover letters and in your email signature.

Employers are likely to stop cold and check out that hashtag.

Why? Because they’ve probably never seen anything like it.

Sure, you could be really freaking clever and convert your resume into an eBay product, but what if the slick tactic completely bombs?

With a personal hashtag campaign, you share the stuff an employer needs to see.

Check out my blog News To Live By, which highlights career advice *hidden* in top stories http://t.co/tSVDtnZXQ3 #dannyrubinportfolio

— Danny Rubin (@dannyhrubin) August 18, 2013

Recently published in The Huffington Post http://t.co/ruazk4jGHu #dannyrubinportfolio

— Danny Rubin (@dannyhrubin) August 18, 2013


Think about it. An employer reads so many predictable resumes that his eyes start to roll into the back of his head. All of a sudden, he notices a personal hashtag in the corner of yours. He’s intrigued. He jumps on Twitter, types in your hashtag and finds a neat little list of your greatest stuff.

Before long, he’s clicking around and getting to know you while everyone else is lost in the mountain of resumes piled on his desk.


Even if you have a solid career and no plans to quit, a hashtag like #yournameportfolio is an ongoing glimpse into your world. You can link people to:

  • A big project you just finished
  • An article that mentions you or an article you find interesting
  • Community or volunteer organizations you’re involved with
  • Your company’s services or roster of clients

You then have a living, breathing portfolio accessible to anyone on the planet. A person only needs to stumble upon #yournameportfolio (or whatever you choose to call it), and — bam — you are on full display.

Kinda makes a pdf resume feel …insignificant.

#onelessreasonforpaper #savintrees

What will you call your #personalhashtagcampaign? And what will you share? In business today, it’s all about telling your story faster and smarter than the next person.






For this post, YouTern thanks our friends at News to Live By!



Danny Rubin headshotAbout the Author: Danny Rubin is a PR professional at Rubin Communications Group in Virginia Beach, VA. A former TV reporter, Danny also writes News To Live By (NTLB), a blog for Millennials that highlights thecareer advice and leadership lessons in the day’s top stories. His NTLB columns are featured on several blogs and news sites, including Huffington PostLifehacker, PolicyMic and Brazen Life. Danny also contributes to Parade Magazine. Follow the blog on Twitter!



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