As most recent graduates know by now, job hunting is quite the challenge.
What they may not fully understand is how their online activity is likely preventing them from getting hired. Most graduates simply don’t spend enough time cleaning up their online presence as they search for jobs, according to a survey by Abine:
- 60% of graduates are not concerned about their online profiles affecting their hireability
- Many graduates focus on traditional resumes and neglect sites like LinkedIn and Facebook
- On average, graduates report spending 12 hours preparing their resume, but just four hours making sure the search results for their names look good to potential employers
- Although 69% of the class of 2013 is unemployed, only 16 percent proactively work on their Web presence
Furthermore, while 90 percent of graduates who responded claim to be careful about what they put online:
- 35% have posted comments containing profanity
- 30% have posted comments or pictures about alcohol
- 7% percent have posted content about illegal behavior
Additionally, 84%of graduates have never created positive content, like a professional website, to improve their online search results. More than half do not have LinkedIn accounts, even though 73% said LinkedIn was important to a person’s job search.
Abine, the company that conducted this survey, recently launched an online calculator to help the class of 2013 (or anyone) determine the risk their online activity poses in a job search. The calculator is a fun, interactive way to get graduates and others thinking about their presence online.
Are you working hard to manage your online presence? What grade does the digital version of you receive when using the online calculator?
For this post, YouTern thanks our friends at ComeRecommended!
About the Author: Jule Gamache is a senior at Penn State studying public relations with a minor in Spanish. Before becoming a content creator trainee, Jule was the public relations research assistant at Come Recommended. She has experience in public relations, social media, blogging, research, and marketing from multiple internships and student organizations.