Your Digital First Impression: Writing the Perfect Intro Email

Digital-First-Impression-Writing-the-Perfect-Intro-EmailA good, solid follow up letter not only demonstrates professionalism and follow through, but it’s also an important opportunity to reaffirm your interest and get back on the company’s radar.

Even more important: the communications you use to market your resume and application!

If I had a penny for every time I received an email as a recruiter with a resume attachment improperly named, accompanied by one line of text (and sometimes not even that)… well, I’d have a lot of pennies.

Think of it like this – do you just walk up to someone in a networking or professional setting, throw your business card in their face and say, “Here you go,” only to walk away?

Absolutely not.

The more competitive the job market gets, the more important the details of execution and process become.

Here’s what poor execution that wasn’t very well thought out, and shows a real lack of effort looks like:

Candidate No. 1:

Writing-the-Perfect-Intro-EmailThere’s no personalization, no reference to the actual job he is applying to, and no interesting lead-in information about the candidate that compels the receiver to want to read more about him. Also, the resume is inappropriately named, looking like it was drafted up and saved in a rush.

Here’s a better example:

Candidate No. 2:


What’s Working Here

  • This email is personalized and makes a welcoming introduction to the candidate herself, giving me information on who she is, what she does, and what skills and experience she brings to table
  • She’s done something very important here, which is pre-qualify herself for the position, which also saves me time and effort
  • She gives me a very brief overview of where she is currently, and why I should want to learn more about her, since she appears to be strongly regarded and accomplished in her field
  • She closes with a professional looking signature that includes her contact info
  • Her resume file is appropriately titled with her name, and the title of the position for which she is applying

Also remember to include a relevant subject line for your email that mentions your name and the position you are applying to. Based on this email, her subject line would have read: “Jenna Smith – Sr Graphic Designer – 8+ Years Design Exp”.

Notice I threw in the little bit at the end as a sneak peak of what’s to come? This is pre-pre-qualifying the candidate, and increases her chances that in an inbox full of 100 submissions. Hers is much more likely to stand out and be opened!

So…  who do you think got called in for the interview?






For this post, YouTern thanks our friends at Brooklyn Resume Studio!




DanaAbout the Author: Dana Leavy founded Aspyre Solutions, and more recently, Brooklyn Resume Studio. Her mission is to support creative and socially-conscious small businesses, through career transition coaching and business consulting for creative professionals and entrepreneurs.

Dana has helped hundreds of professionals in advertising, marketing, design and other industries execute effective career plans to find and DO the work they are passionate about. She has presented seminars on navigating careers, transition and work-life balance to several colleges and universities, and her advice has been featured on MSN Careers, Fox Business News, NewsDay,, GlassDoor and Follow Dana on Twitter!



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