How to Customize Your Resume: Focus on 4 Key Areas

customize resumeCustomizing your resume for each application you send is critical in today’s job search.

Why? Because in today’s economy,  your resume must convey that you are a perfect match for the that job at that company!

When tailoring your resume, there are five key areas to customize in order to really get noticed by the employer:

Job Target or Title

For each resume sent, perhaps just under your name or in your summary of skills, change your job target or title to, as closely as possible, match the title on the job description. This way, the employer quickly identifies both your experience and that you are focused on exactly that job.

Branded Summary of Skills

Make adjustments to your summary of skills by shifting information around and placing the most relevant – as dictated in the job description or the mission of the company – skills, experience, and accomplishments FIRST. Your core strengths must match the keywords in the job description!

Accomplishment Statements

Reword your quantified accomplishment statements so the most critical and relevant information is at the beginning of the bullet. For instance, use “Achieved 112% of sales quota in each quarter for five consecutive years” instead of “For 5 consecutive years, achieved 112% of sales quota.”

Work Experience Bullet Points

Under each job title listed under work experience, reorder your bullet points so the most relevant for the position come first. For example, if you have experience in customer service and sales and you’re applying for a sales associate position, put your sales-related bullet points first in each position description on your resume.

These four areas on your resume are the focus points for the recruiter or ATS. Customize each… and get the interview!





For this post, YouTern thanks our friends at Great Resumes Fast!



Jessica-Holbrook-HernandezAbout the Author: A nationally recognized resume expert, Jessica Hernandez is President/CEO of Great Resumes Fast and a former human resources manager and recruiter. With more than ten years’ experience directing hiring practices for Fortune 500 companies, she has developed innovative and proven resume development, and personal branding strategies to generate powerful results for clients.

As a global resume authority and trusted media source, Jessica has been featured and quoted on,, Job Talk America radio, SmartBrief, International Business Times, and more. Jessica has her Bachelor of Science degree in Communications/Public Relations from the University of North Florida. Contact Jessica on Twitter!



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