Strut Your Stuff! Selling Social Media Skills on Your Resume

In the digital marketing age, you want employers to know you are tech-savvy and proficient with all of the newest social media platforms.

But… how do you properly communicate – and sell – your social media skills through your resume?

Depending on your intended job field, the majority of entry-level positions in the communications, marketing, and creative spaces today are seeking some sort of social media knowledge from their job applicants. A recent post on BrazenCareerist got me thinking about the importance of properly communicating your social media skills to future employers.

I cannot tell you how many times I have read the self-proclaimed “social media guru” description in a Twitter bio. I then look at the content of their tweets and find nothing but meaningless back-and-forth conversations with friends. So it lead me to question how many Millennials think they are advanced in social media when they are just as capable at social media as an engineer not required to utilize it in their day-to-day tasks?

If you feel as though you acquire specialized skills in social media and you are or strive to be amongst the top digital talent searching for a job opportunity, you need to know how to establish this credibility through your resume. With the help of Gigi Douban, here are three tips on how to properly include social media skills on your resume:

Describe Your Abilities Appropriately

As stated above, self-proclaiming you are a social media guru is not the best way to get the attention of your future employers. On the other hand, saying you have social media experience just isn’t going to cut it, either. Why? Because we ALL have social media experience.

Answer questions like: How are you using social media and what are you using it for?

Apply Experience to Position Requirements

If social media management is one of the main responsibilities of the job position you are applying for, then take the time to explain how your past digital experience has helped the business or organization you were working for. If your main goal was to drive traffic to a particular website, explain how you went about achieving that task.

Most importantly, explain how your specialized skills and previous work experience can significantly help the company.

3. Know the Difference Between Personal and Professional Social Media Use

Professional use of social media includes networking in your particular industry, reading up on trends in your field, sharing related content, and gaining the interest of others. If you have not practiced strategies for any of these, whether for a previous company or even your very own personal brand, then you may not “professionally” utilize social media.

Professional and personal use of social media are not equal;  it is extremely important to recognize the difference when shedding light of your social media experience on your resume.

Hyping up your proficiency in social media will instantly land your resume in the “no” pile once recruiters and HR managers see that you use social media solely for networking with friends. Alternatively, if you have advanced skills in the digital world, be sure to relay them correctly on your resume!

How do you explain your social media experience on your resume? Share your recommendations below!


For this post, YouTern thanks our friends at ComeRecommended!


About the Author: Brittany Troyer graduated from the Pennsylvania State University with a B.A. in public relations and an A.A. in business in May 2012. Prior to joining the team, Brittany has gained experience in communications through multiple internships and freelance experience, both in the area as well as Barcelona, Spain. Follow Brittany on Twitter!



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