According to a survey of 300 hiring professionals conducted by Reppler, a social media monitoring service for managing online presence, a job candidate’s social network is thoroughly examined during the hiring process by 91 percent of employers and recruiters. Consider the findings from the survey below:
- The most utilized social network to screen candidates is Facebook
- The most utilized time to screen a candidate is after receiving an application
- The top reason a candidate is rejected after screening their social networks is because they lied about their qualifications
- The top reason a candidate is hired after screening their social networks is because they gave a positive impression of their personality and organizational fit
So what can job seekers learn from this? First, realize that the importance of a professional online image will help enhance your first impression when applying for a job. It cannot be stressed enough that even one picture, tweet, or exaggeration about your skills can deteriorate your personal brand.
Second, since Facebook is the number one most utilized social network (followed by Twitter), employers may want to inspect that your social skills and personality will match their corporate culture. If that were the case, you should use good behavior and judgment of your words and persona online as if you were working in a professional setting.
Lastly, and most important of all, know your professional value and do not exaggerate your qualifications in order to meet the requirement of a job description. Ideally, you should not apply for the job unless you happen you meet all of the requirements (except for the requested “years of experience” in some cases). It saves everyone’s time and won’t temp you into exaggerating or enhancing your skill-set.
About the Author: Katie Lewis is currently a senior at Florida State University and will graduate in May 2012 with a B.A. in Editing, Writing, and Media. Minoring in Communications and attending her first meeting of the Florida Public Relations Association Student Chapter inspired her to pursue a career in public relations.