I’m going to coin a new phrase.
Branding is the new black.
Okay, well, maybe it’s not that new. But it is true.
It’s not just companies that are brands these days, people are brands, too. If you want to be remembered, especially by potential customers or employers, it’s crucial to define what makes you different. Here are three steps to doing just that.
This concise yet impactful list demonstrates the essence of a personal brand.
As you review, think about how these branding elements fit your interaction with colleagues, mentors, peers and recruiters. Objectively, are you following these 10 “laws” as you build your employable brand?
The great philosopher, Jay Z, said: “I’m not a business man. I’m a business, man.” That’s exactly how young professionals should view their personal brand.
Think of your professional self not as an individual, but as a corporation… “You, Inc.” Your corporation’s career success depends on your personal brand built by your effort divided among several roles – “employees”, if you will.
This interesting infographic from Beehooved outlines a creative way to visualize your internal employees, from CEO to Intern, you need to build a successful personal personal brand and career.
Whether you’re beginning your job search or a seasoned pro, everyone needs to fine tune their personal brand, periodically. So what is this mythical “personal brand”? It’s not something you can touch or smell, but it’s definitely visible to employers.
Still unsure of what your personal brand means? It’s your unique set of experiences, accomplishments, skills, education, attitude, and passion that provide the promise of value to future employers.
Don’t put this off — consider these tips to fine-tune your brand today: