Whether you’re beginning your job search or a seasoned pro, everyone needs to fine tune their personal brand, periodically. So what is this mythical “personal brand”? It’s not something you can touch or smell, but it’s definitely visible to employers.
Still unsure of what your personal brand means? It’s your unique set of experiences, accomplishments, skills, education, attitude, and passion that provide the promise of value to future employers.
Don’t put this off — consider these tips to fine-tune your brand today:
As much as we can network and build our brand online, long-lasting relationships must be nurtured in person. And networking events: meet-ups, conferences – and their little-brother “unconferences” – are a great place to get some face time… and make true in-person connections.
But how do you know which events to attend… and which will just be a waste of your time? Here are 3 considerations to consider when choosing where your face-to-face networking time is best spent:
Your personal brand is essential in the job search. It defines you as a candidate and what sets you apart. Most importantly, it builds credibility – something that employers and connections seek in professionals.
However, there are some practices job seekers do that risk losing their brand’s trust. Here’s three ways to lose credibility in your personal brand:
Having trouble getting called for an interview? It may be you need to make some changes to your job search routine.
The job hunt has changed drastically from what it used to be… and what used to work. In the past, you submitted applications to job postings; then sit home and wait for someone to call you for an interview. This strategy worked, way back when.
Successful job seekers don’t do this anymore.
Here are four steps to build your personal marketing plan… and get far ahead of your job search competition: