The class of 2017 is about to enter the arena and compete for the world’s top jobs. In at least one way, they may have an advantage. After all, their comfort level with social media helps them understand the power of online personal branding. To compete, you have to get in the game and show the world your powerful personal brand, even before the first interview. So no matter where you in your career, it’s time to look at your online personal branding. Creating a Powerful Personal Brand Online Creating a powerful personal brand online is about more then simply creating social media accounts.
A personal website isn’t just reserved for brands and creative professionals. A branded website or landing page can be a great tool for job seekers of all levels and industries. In certain industries like design, specific areas of advertising and marketing, writing, and fine arts, the personal portfolio or website has always been a key component of one’s professional marketing portfolio. But job seekers in other fields can benefit from having a basic website to complement their resume, LinkedIn, and cover letter, and using it as a platform to expand upon the content in those documents. Bonus: they’re pretty easy to create these days.