Have you thought about your personal brand lately? Your personal brand, established through your online presence, can be the key to professional success. But it’s not something you can just throw together and forget about. The world changes. You’ve changed. Does your current personal branding show the world who you are right now? An old, stale personal brand can do more harm than good.
Building a personal brand often seems like a long and difficult journey. At the start, no one knows who you are. Thankfully, technology has made it easier to put your name out there. In the age of social media and online networking, building a personal brand online makes sense. In fact, it’s as easy as following a well-paved road.
Many young careerists consider the world’s largest professional network their go-to job hunting resource. And with over 300 million potential networking contacts and 300,000 jobs available… that’s a smart move. Unfortunately, some people fail to take full advantage of it. LinkedIn provides more than just “job board” functionality. You can’t just post your resume and wait for something to happen. You have to ask yourself, are you leveraging LinkedIn in to maximize your job search?
The class of 2017 is about to enter the arena and compete for the world’s top jobs. In at least one way, they may have an advantage. After all, their comfort level with social media helps them understand the power of online personal branding. To compete, you have to get in the game and show the world your powerful personal brand, even before the first interview. So no matter where you in your career, it’s time to look at your online personal branding. Creating a Powerful Personal Brand Online Creating a powerful personal brand online is about more then simply creating social media accounts.