Because the LinkedIn summary typically shows up near the top of your profile, it’s one of the first things a person sees when looking at your profile. It has also gained much higher importance since LinkedIn revised their app last fall. The first 78 characters (including spaces) of your Summary are now prominently displayed near the top of your profile when it appears on the app.
When you get the right kind of LinkedIn profile views, it’s like a marketing event with someone in your target audience.
And if you’re like me, you want lots of these marketing events, because they can turn into real opportunities when you follow up appropriately.
I field lots of questions about LinkedIn, and one of the most-asked questions is: Should I include in my LinkedIn profile?
As a general rule, if your answer to any of these questions is “Yes,” then you should include that information – whatever you’re asking about – in your profile…
A lot of job seekers seem to believe that if they have a bare bones LinkedIn account with a name, degrees and a list of employers they are all set. Not so!
Just in time for Halloween, I had an informal conversation with a few recruiters. I asked them what scared them the most about someone’s LinkedIn Profile. Here are some of their thoughts…