Ah, the elevator pitch. The 30-seconds of speaking that baffles so many, and scares so many more. Why is the elevator pitch so gut-wrenching? Why do most young professionals put off perfecting their “all about me” commercial?
Because they’ve been taught to think the elevator pitch must be… perfect. Perfect words. Perfect cadence. Perfect delivery. And this couldn’t be further from the truth…
Think about how many times we are asked in either a professional or social setting, “What do you do?” or “Please introduce yourself to the group.”
Similar to writing a compelling bio, taking the time to craft an interesting, concise, reusable response to “What do you do?” or “Please introduce yourself to the group” is an excellent investment. If you can describe yourself in a way that is appealing to others, it will open the door to opportunities and further conversations and questions.
As a contributor to some of the biggest magazines on the newsstand and online, I wrote a guide to do-it-yourself publicity designed to pitch story ideas and strengthen relationships with Editors.
It happens that these tips translate quite well to job searching. Keep these five simple tips in mind when pitching your “why you should hire me” story to prospective employers!
Right now… stop what you’re doing and tell me: What do you do… Who you do it for… why you do it well… And what can you do for me to solve my problem? You have one shot. Go!
Such is the challenge of the elevator pitch – a personal marketing spiel… and a staple of successful networking…
You’re at a Career Fair… or sitting next to someone on a plane… or you’re suddenly introduced to a friend of a friend. You’re asked “So, what do you do?”
Ah, the moment you’ve been waiting for!
You are ready to impress. You have an elevator pitch, practiced to perfection… so good, that when you say it, it doesn’t seem practiced. Your pitch flows in a natural, conversational tone. Your delivery is full of confidence. You nail it…
For many of us, the words “elevator pitch” elicit a response of fear and stress, not unlike the words “mother-in-law” or “full body cavity search”. The reason for this often irrational fear is primarily that most people don’t know what an elevator pitch is supposed to be.
There are three basic parts that every pitch should have. In life we have the 5 Ws (who, what, where, when, why). In elevator pitches we only have 3.