Category Archives: Social Media

How to Spark Meaningful Engagement on LinkedIn

Engage on Linkedin

Maybe you’re falling short of your expectations on LinkedIn. Maybe the calls and email aren’t flooding in. And that is 100 percent normal. The fact is, most people who view your profile are not ready to call you, email you, or buy what you are selling after just one look at your profile. Which means the goal of your LinkedIn profile should be to move them closer to engaging with you. And to do that, you must include information in your profile that shows you are good at what you do; that you are an expert in your field. You must   

Posted in Career Advice, LinkedIn, Social Media | Tagged , , | 3 Comments

6 Ways Twitter Helps Savvy Job Seekers Find Work Faster

Twitter Job Search

Clearly, Twitter is a “love it” or “hate it” social platform.

But regardless of what side of the fence you are on one thing remains certain: Twitter is a powerful tool that can help you build your own personal brand and establish expertise. Just as important: it’s a gold mine of job opportunities!   

Posted in Job Search, Networking, Social Media | Tagged , , , | 1 Comment

5 Things Employers Want to See When They Google You

Google Search

You know the basics of keeping your social media profiles “clean” when applying for work; you understand the necessary strategies for job hunters in the digital age.

But this alone is not enough to make you hirable. Because when employers search online, they want your digital presence to give them more than a person free of red flags. Employers want to get a sense of – buzzword warning – your authentic self…   

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3 Online Marketing Techniques Perfect for Job Seekers

internet-marketing

You may not think that online marketing and the job hunt are similar at all. The truth is, though, that the best techniques for marketing and selling a brand online will work while you are marketing and selling… you.

To maximize your personal brand and your online presence, here are four online marketing tips you must know and understand…   

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Consistency: Your Key to a Superior Social Brand

consistent

What is the key to getting best results from your professional branding on social media?

Consistency.

Consistency – in how you present yourself across all social channels, how you use each social network to drive your personal brand, and how often you show up to share value – will help employers and recruiters see the whole picture of who you are and what you can do…   

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10 Tips for Managing Your Social Media Presence [Infographic]

manage-social-media

For years, you’ve worked hard to get where you are now. They don’t just hand out those degrees to anyone, right? And yet just one rogue post, a moment of weakness perhaps, and your personal brand can take a serious hit.

Which is why we love this infographic from BestMastersPrograms.com, which shows us ten ways to effectively manage our social media accounts – and avoid those “oops” moments that can negatively impact how employers perceive our online presence…   

Posted in Job Search, Personal Branding, Social Media | Tagged , , , , | 1 Comment