Category Archives: social media

Build a Better Personal Brand Thru Powerful Online Profiles

Social media bio

Your online biographies – Twitter profile, LinkedIn headline and summary, Google+ Tagline and Facebook description – provide potential employers, colleagues and networking contacts with insight into what kind of person you are, and why the two of you should meet.

Writing a bio is both an art and a science. These suggestions will help you find the right balance of interesting, intriguing, promotional, and truthful…   

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These 7 Steps Turn Twitter into a Powerful Job Search Tool

Twitter Job Search

When I talk with job seekers about Twitter, I often get a curious look. I try walking them through my process for building their personal network or connecting with potential new employer, but that doesn’t seem to work. Twitter is often one of those things people don’t get until they dig in… and try it for themselves.

Here’s the seven steps I share with them, so when they do try Twitter they see the value to their personal brand and network… and understand how Twitter can be a powerful job search tool…   

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How Makes a Major Difference in Your Job Search Logo

Perhaps you’ve heard a bit about, a platform that enables you to create a personalized web presence using a simple, visually appealing interface. is quickly gaining popularity as an effective social networking tool for job seekers, and if you haven’t yet set up a profile, here are a few key reasons why you might want to do that…   

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#60Day Challenge, Day 9: Schedule a Twitter Chat

#60Day 9 of 60

Twitter chats – usually one-hour chats that follow a specific hashtag (such as ‘#blogchat’ for blogging and digital media professionals) – is a great way to meet mentors, influencers, colleagues and friends. These chats are also a great place to self-learn elements important to your industry or career goals – and to demonstrate your knowledge and passion for that topic.

Your challenge for today: schedule at least one Twitter chat for next week… and participate fully!   

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#60Day Challenge, Day 7: Social Media Sanity Check

#60Day 7 of 60

Today, Day 7 of the #60Day Challenge, we help you determine if you’re doing social right, and perhaps where you might need to improve, with a Social Media Sanity Check…

So how do you know if all that work you’re doing online – work you will certainly continue doing during the #60Day Challenge – is paying off? To learn the answer, we’ve developed what we call a “Social Media Sanity Check”. To get started, thoroughly answer these ten questions.   

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#60Day Challenge, Day 6: Make Facebook Your Career BFF

#60Day 6 of 60

We hear it all the time: “My Facebook account is personal!” Wrong!

Over three-quarters of recruiters confess they use your Facebook account to pre-judge you. A whole bunch more won’t admit it… but they do, too.

So why not use that to your advantage? Why not position yourself as infinitely employable… on your Facebook page?   

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