You already know how to build your reputation in your communities, your schools, and at work. You work hard, endeavor to be trustworthy, and treat people with respect. Building online reputation isn’t really all that different. It just takes a conscious effort and well-thought-out plan.
No one wants to talk about the self-promotion secrets we all need to learn in order to thrive.
Too bad, because self-promotion is no longer just a professional responsibility. It’s a career survival skill…
A personal website isn’t just reserved for brands and creative professionals. A branded website or landing page can be a great tool for job seekers of all levels and industries. In certain industries like design, specific areas of advertising and marketing, writing, and fine arts, the personal portfolio or website has always been a key component of one’s professional marketing portfolio. But job seekers in other fields can benefit from having a basic website to complement their resume, LinkedIn, and cover letter, and using it as a platform to expand upon the content in those documents. Bonus: they’re pretty easy to create these days.
Showing off your personal brand could mean the difference between landing a job and being just another application in the pile.