I’m going to coin a new phrase.
Branding is the new black.
Okay, well, maybe it’s not that new. But it is true.
It’s not just companies that are brands these days, people are brands, too. If you want to be remembered, especially by potential customers or employers, it’s crucial to define what makes you different. Here are three steps to doing just that.
This concise yet impactful list demonstrates the essence of a personal brand.
As you review, think about how these branding elements fit your interaction with colleagues, mentors, peers and recruiters. Objectively, are you following these 10 “laws” as you build your employable brand?
If I told you how to impress more half the recruiters in America, would you do it?
A survey by Workfolio found 56% of recruiters are more impressed by a personal website than by any other job seeker promotional tool (including resumes). They also found that only 7% of job seekers actually have a personal website.
Today, I received another request on LinkedIn for a recommendation to someone I have a connection to. I’ve never worked with this person, however, in a way that allows me to witness their abilities first-hand.
I don’t get it. Why do people put their personal brand in jeopardy with such a thoughtless click?
When someone asks for a recommendation from another person who truly doesn’t have any knowledge of their abilities, a terrible thing happens…