Author Archives: Neal Schaffer

5 Great Tips to Add Contacts Outside Your LinkedIn Network

Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have. The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.

Follow these guidelines to complete the connection:   

Posted in Job Search, LinkedIn, Networking, Social Media | Tagged , , , | 1 Comment

Twitter 101: Why Personal Branding on Twitter Matters

“I signed up to Twitter but never use it due to the fact that I really don’t know what to do or say.”

Let’s take a step back and look at what should someone tweet about if they are just getting started on the micro-blogging platform. I also hope it provides value to those of you who may have “burned out” or stopped seeing value in Twitter to give it another try or use it in a more compelling and meaningful way.   

Posted in Personal Branding, Social Media | Tagged , , , | 1 Comment

Blog to Brand: Show What You Know!

Whenever I speak about social media and the job search to job seekers, I always have a few attendees who “see the light” and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.

The problem is that they don’t know what to blog about!   

Posted in Job Search, Personal Branding, Social Media | Tagged , , , | 2 Comments

What Do I Put in My LinkedIn Profile if I’m a College Student?

I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice to you all:   

Posted in College, LinkedIn, Social Media | Tagged , , | 6 Comments

10 Steps to Achieving LinkedIn Profile Completeness

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details.

I am still amazed when I find professionals, and even active job seekers, without “complete” profiles. So even if you are happily working, don’t you want to make yourself open to new opportunities should they come knocking on your door? For professionals, whether you are employed or unemployed, the value in having a completely filled out profile is equivalent.   

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A Social Media Job Search: Stop Broadcasting, Start Contributing

Internship and job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. But many of these candidates use their social media accounts merely for broadcasting their availability. This is far less effective in a job search than contributing to the collective of job search and recruiting knowledge out there.

You can’t force recruiters and companies to look at your LinkedIn profile, but you can use social media to become more active in a pool of talent so that you can stand out. You have to be “productively active”—share your knowledge, expertise and experience to the world and don’t boil the ocean with your resumes.

Here’s how to use social media as part of your job search strategy:   

Posted in Job Search, LinkedIn, Social Media | Tagged , , , | 4 Comments