Welcome, college students! Welcome (or welcome back) to the hallowed halls, the academic grind, to a life of independence and adulthood.
And welcome back to the “big lie”…
We continue to talk about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so.
Personal branding is a learned skill. Or rather in the Social Age, an always-learning skill.
We talk a lot about the importance of customizing resumes for each application and establishing a solid online presence. Over and over, we cover effective job search techniques and job interview best practices. In fact, as job seekers, we pretty much obsess over every little detail involved with finding meaningful work.
What don’t we talk about enough? We don’t discuss – anywhere near enough – the baseline expectations recruiters have of every candidate
We all try to write the perfect resume, cover letter and LinkedIn profile. Our goal: wordsmith something that will make us stand out among millions of job and internship seekers.
And yet somehow, those resumes, letters and profiles always seem to sound painfully similar; they drown in groupthink-inspired sameness…
I received a question from a member of YouTern’s community, #InternPro:
“What do I put in my LinkedIn profile if I’m only a student? And what do I do there?”
In response, and because I know this isn’t the only person with this question, here are 30 things every student should be doing on LinkedIn right now…