So, what is this special gift?
It is an additional 100 characters in what I consider to be the most important section of your profile—your headline. Historically this section has been limited to just 120 characters (including spaces).
Now you can enter 220 characters—but only if you use the LinkedIn mobile app to enter your headline.
That is 83 percent more space to clearly tell your audience what you do. So add more keywords to improve your LinkedIn search ranking! Personally, this allowed me to feature in my headline an additional LinkedIn service I provide, “1 on 1 LinkedIn Strategy & Profile Consultations.” Ka-Ching!
How to Get This Special Gift
Download the LinkedIn app for your iOS or Android device.
Open the LinkedIn app, click on your photo in the top left-hand corner of your home page; then click the pencil to the right of your photo on your profile page.
Add to your existing headline or enter a new one (up to 220 characters, including spaces).
Click Save, and your new, expanded headline will then be visible to LinkedIn users. Not only when they’re using the LinkedIn app, but on the desktop as well.
Linkedin headlines are an important tool to get noticed. It’s the first thing people see and the one they remember. Take advantage of this expanded headline now!
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.