With over 70% of employers screening candidates on social media, it’s time to start paying attention to your unique personal brand.
After all, branding isn’t just for big companies and fancy products anymore. Thanks to the internet, you have become a searchable commodity. And your online presence can make or break you professionally.
How and Why Does Your Unique Personal Brand Matter?
Like it or not, your unique personal brand exists. It consists of the impressions, opinions, and also the feelings people have about you based on what they see. So, you have to take care to make sure they see what you want them to see. Establishing and perfecting your unique personal brand sells you to the world. And, in the world of snap decisions and digital first impressions, do you want to be the New Coke?
For more insight into the hows and whys of personal branding, take a look at this infographic from 365 Careers. It will take you through the basics of marketing your strengths and selling your skills. It will even help you develop an action plan to take control of your brand and make it work for you.
Your brand is your most important asset. So make it a desirable brand.