Media can be the great differentiator. In fact, it can take your LinkedIn profile from ho-hum to phenomenal, and compel viewers to contact you about job opportunities, and more.
My most recent LinkedIn User Survey showed that less than half of the respondents are taking advantage of this powerful profile feature. Don’t tell anyone at LinkedIn I said this, but I think it’s so good they could probably charge for it.
In a nutshell, displaying media in your profile is an awesome way to share your professional brand with the world.
Are you part of the 52% of users who aren’t taking advantage of this incredible feature? Maybe you don’t think it would be helpful? Perhaps you can’t figure out how to do it? Or you don’t know what you should share?
Let me help…
How Do I Add Media to My LinkedIn Profile?
You can add media to three sections on your LinkedIn profile:
- Job Experience (each entry)
- Education (again, each entry—and it will be displayed at the bottom of the selected section)
These entries add additional information about you, of course. But they also add a certain level of visual appeal and interest to your profile.
It’s as simple as clicking the pencil icon for the section you want. Then add the media to and scrolling down to the Upload or Link button. Lastly, cut and paste the link or upload the media file. For more detailed instructions, follow the steps outlined in the LinkedIn Help Center by clicking here.
What Type of Media Should I Share?
Like most of the information you share on your profile, it depends on your specific LinkedIn strategy. Here are some suggestions of what you might want to include (categorized by typical LinkedIn strategies):
Improving Your Brand
- Pictures, slide presentations, pdf files of some of your work samples
- Articles or videos where you are mentioned
- Certificates or awards you have received
- Articles you have written or coauthored
- Link to your personal blog or other social media pages
Generating Sales Leads
- Slide presentation of your company’s capabilities, products and services offered, and markets you serve
- Articles or videos of your products in action
- Case studies or testimonials from your customers
- Registration page for upcoming events
- Link to sign up for your company newsletter or other free resources (ebook, tip sheets, white papers, etc.)
- Link to your company’s blog or other social media pages
Finding a Job
- Upload of your resume (traditionally written or video)
- Pdf upload of letters of recommendation
- Video links or uploads of examples of your work
- Detailed list of references
- Personality test results or strengths-related information
- Slide show summarizing your career or job experiences
Helping Your Favorite Nonprofit
- Videos or articles that mention the organization
- Links to register for upcoming events
- Articles highlighting accomplishments of members, alumni or students
- Uploads or links to examples of student projects
- Link to sign up for the organization’s mailings
- Link to a form for updating alumni contact information
Now that you know how to add media and what types of media you should share, take a few minutes to add some media to your profile. That way, I can not only read about your accomplishments and interests, I can also see them.
Trust me—a few keystrokes can greatly enhance your LinkedIn profile, and your professional image.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.