You may think that your social media accounts are completely separate from your life in the professional world. Think again.
The way you present yourself online has a very real impact on many other aspects of your life, including your career. More and more, employers leverage online searches to better screen candidates. If it’s on the internet, they will find it. That includes those Spring Break pictures, political rants, and complaints about former employers. And they’ll judge you accordingly.
But don’t let that scare you. You can turn your social media accounts into a job search asset instead of a liability.
Leverage Your Social Media Accounts
Use your social media accounts to your advantage! A great place to start? Rather than delete or try to hide your social media accounts, clean them up:
- 41% of companies say they are less likely to hire a candidate they can’t find online
- 36% of companies have actually sent a “friend” request to candidates whose accounts are flagged as “private”
This infographic from Akken Cloud breaks down more numbers for you. It reveals who is searching your online presence and why they’re doing it. Once you see just how ubiquitous it has become, we’re sure you’ll agree that the only answer is to remain professional in both your career and your online life.
After all, your career may depend on you social media discretion.