If you’ve been reluctant to network or you’ve tried it and it just wasn’t for you, don’t give up on networking. It is still the best career insurance you can have! Maybe you just need a new and improved networking technique.
Because of our short attention spans, pressing time commitments, and data overload, it has become increasingly difficult to make a lasting and meaningful connection with new contacts.
In order to address the scarcity of time and distractions, you’ll probably want to try some of these ideas to refresh your networking technique.
Ditch The Old Pitch
If you struggle with what to say when someone asks you the question “what do you do?” you aren’t alone. Answering this question trips up even the most experienced professionals. But there’s a new networking technique that is short and snappy and immediately turns your questioning over to the other person.
“I help [who benefits from your work] by [problem you solve]. And what do you do?”
For example, this is how a human resources professional may answer the dreaded question:
“I help managers at XYZ company hire and keep the best talent by fleshing out the real job requirements and teaching them how to interview for those skills. And what do you do?”
Bump Instead of Swap
Why not immediately swap your contact information at the next big networking event by trying a free networking app? Apps like these allow you to share your electronic business card by touching phones, in an email or as a link via many other ways. Not only will this save money on business cards, but the novelty of exchanging contact information this way may make great (or memorable) conversation.
Make It Real
Instead of opening a conversation with a safe and rather boring question like “what do you do,” take it to a personal level and ask, something like:
- “How do you spend your free time?”
- “What keeps you up at night?”
- “What are you working on?”
These less-often used conversation starters can result in more comfortable conversation, faster rapport building, and most importantly- set you apart.
Everyone may not be up to speed with the newest phone technology. This is why you should always have a professional business card on hand. Include your name, job title, phone number, email and the URL for your LinkedIn account. You could take this a step further by adding key skills, industry expertise and maybe even a short pitch.
And don’t stop there.
Chances are your personal email account isn’t branded. A good networking technique is to customize your email signature with your name, phone number, your desired occupation or skills sets. Then add links to your LinkedIn profile and other social networking accounts.
In person networking, solidifies online connections and relationships. So be bold and take the initiative to ask for a face-to-face meeting or phone call with someone you may only know online.
Maybe there is someone in an online group or forum whom you have not connected with yet. Pick up the phone and call them or at least set up a phone conversation! Or, if it someone local, invite them for coffee!
Play the Host
Either real or imaginary, you can take on the role of the host. Every organization needs volunteers. So ask to be part of the events committee and offer to manage sign-ins at the registration table. This is a great way to force yourself to meet people.
If you aren’t ready to commit to volunteering, however, consider playing host at the next meeting or event you attend by introducing someone you’ve recently met with someone you know.
Close With A Give
You may be familiar with “the ask,” which is the way some sales people close their sales meeting. Instead of focusing on your agenda, needs, wants and requests, listen for the opportunity to give. The give could be a recommendation, tangible gift or just sharing relevant information or resources.
Be the Connector
The reason most people network is to get, but giving is much more satisfying. Another form of giving is introducing people. Offer to introduce your new connection or even old connection to someone you think they should meet in your network.
A spinoff of speed dating, speed networking events are popping up in cities everywhere. Typically, you spend a short amount of time with one person. Then, after the elapsed time, a bell rings signifying it is time to meet the next person. The purpose of this networking technique is to meet with as many people one-on-one in a short amount of time as possible. Then, based on the short exchange, you can determine whom you would like to follow-up with, or not.
Connect & Link
By all means, ask if you can connect with people you meet on LinkedIn. But rather than send a hasty invite right then and there from your smartphone, personalize your invite with a very short note from your home computer. Smartphone apps make it challenging for you to customize your invitation to connect. The better way to make a memorable impression, however, is to write an invitation to connect that mentions something about your recent conversation.
Stay Top Of Mind
As the saying goes, out of sight, out of mind. Don’t let this happen to you. After every encounter find a unique way to follow-up with the person you met. Of course a timely thank you goes a long way, but what about giving them a shout out on your favorite social network, or a handwritten thank you with a gift card?
Networking Isn’t Really About You
The best way to make someone remember you is to make them feel special or important. Think about the people you’ve met and still remember today. What is it that you remembered about them? How did they do it? They probably put the focus of the conversation on you. Try it!
Like it or not, networking remains a key element in any successful job search. Therefore, use these tips to improve your networking technique and get the most from the effort you put in.
For this post, YouTern thanks our friends at Career Sherpa.
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!