There are many reasons to make sure your profile is ready for a Facebook job search. In fact, your Facebook account is an excellent place to share the best professional information about you and create the right online reputation.
As Facebook has begun rolling out their job board, what appears in your profile has never been more important.
So if you intend to use this new feature, there are things you will want to do to your profile to enhance your work qualifications and lock down certain sections. Even if you don’t plan on conducting a Facebook job search, many recruiters use Facebook to find and research candidates.
This post will help you build a better profile that is more likely help a Facebook job search, including showing up in search results.
Facebook Job Search: Where To Begin
Technically, companies have been posting jobs on Facebook for awhile, either as targeted ads or on their careers page. And now there is a Facebook job board: https://www.facebook.com/jobs
Based on an article on Recruiting Headlines (by my friend Chris Russell), there are some things you need to understand about how this new functionality works.
- The only way to apply to these types of jobs is through a Facebook employment search.
- Facebook pre-populates the application form with information from your About profile.
- You will, however, have to enter all your employment history in your profile
- Your application will pop up in the company’s Messenger chat box and it is up to them to respond to you.
From here, each person reviewing applications will look at/evaluate different parts of your profile. You will want to make sure your profile is job search ready.
What Do Employers See
Your Public Facebook profile is view-able to anyone and you can control most of this information. (Scroll down to the bottom of this article to learn how you can see your public profile.)
When you apply for a job using Facebook, the information in your “About” section is visible to the employer. Here’s what you want them to see:
Begin Preparing Your Profile
Overview | This pulls information from various parts of your profile (which you can edit and change who can view).
Work and Education | Complete this the same way you completed your LinkedIn profile. List jobs and education the same way you’ve listed them on LinkedIn. Remember the importance of consistence and keywords.
Places you’ve lived | There are advantages and disadvantages to allowing this to be public. For example, if you are relocating to a new city, including where you live could potentially eliminate you if the company wants to hire someone local.
Contact and Basic Info | Here you can add your phone number, email address, websites and social media outlets, birth date, languages, religious and political views. AND you can set who can view this information.
Family and Relationships | You can use this section, but since none of it relates to your job search, I would recommend setting your relationship so that only you can see it.
Details About You | There is another opportunity to write a bio or provide your pitch in the first section, About. Name pronunciation and other names (such as a maiden name) can make it easier for people you used to know to find you.
Life Events | There are many options for life events (see below). Focus on adding information to your Work & Education. You can list new jobs, published books or papers, volunteer work or add your own, such as certifications or professional development classes.
Get The Most From Your Facebook Profile
As mentioned before, employers are searching Facebook for potential candidates. They can search by many different fields (as can you). Using the right keywords and terminology can help your profile show up in search results. When someone does find your profile, you want to make sure you’ve highlighted the necessary professional information. When someone lands on your profile, this is what they can see (and you should test your own profile to see what information is view-able).
Use Your Intro Section Wisely
This is an important personal branding opportunity. When someone views your profile, they will see whatever you have put in your Intro (it used to be called Bio). If you are actively and publicly job searching, use your Intro section! In your intro, also include your personal branding statement, Value Proposition, Pitch, or a list of skills. DO NOT state you are “actively seeking new job” or “in transition”. That sounds desperate. You only have 100 characters, so use them wisely.
Feature 5 Photos
On your profile page you can select 5 photos you want to feature. You can upload or select ones from your Facebook feed. Use photos that show you in a professional way, such as attending a career-related event, volunteering, winning an award or doing something you would gladly discuss during an interview.
Review All Public Posts and Know Your Privacy Settings
Now is a great time to learn how to adjust your settings and monitor your account more closely. Any status update you share and set as public will show up on your public profile as well as comments you post to Facebook pages and public groups.
Other sections of your profile that are public include your
- Profile picture
- Cover photo
- Workplaces you’ve listed
Go right now and see what your public profile looks like when someone you don’t know views it. (This only works from the desktop version of Facebook, not your phone.)
How To View Your Public Profile
Go to your Facebook profile, then look for the three dots near your cover photo and select the “View As” option under “Who can see my stuff?” This allows you to select “Public” view to see how your profile is viewed by someone you don’t know.
How To Change Your Privacy Settings
If you decide you do not want to share certain parts of your profile, go to the lock symbol at the top of your screen and then select “Privacy Checkup” and Facebook will walk you through the various section settings.
Learn How To Use Lists
If you want to share certain posts with friends, and not publicly, you can use lists to determine who sees which posts you publish. When you add a status update, you can select who you want to see, or not see, your update. This is a bit like an email distribution list.
You may also set up a list for family and another for friends. Facebook sets up several lists for you already. “Close Friends” are friends you’re more likely to share personal information with. “Acquaintances” are people you know less well. When you want to exclude certain people from seeing your more personal posts, you can choose “Friends except Acquaintances” in the audience selector. For people whom you don’t want to see your regular status updates, you can create criteria under “Custom.”
The bottom line: You want to put the best version of you out there. You must create the right first impression.
So put your Facebook profile to work!
For this post, YouTern thanks our friends at Career Sherpa.
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!