After working with it for almost three weeks, I’m ready to share with you some of the more critical strategies.
Especially with the new look and feel, your LinkedIn profile should be like a resume on steroids.
In other words, you must way beyond your one- or two-page traditional resume. You’ll want to share lots of relevant information about yourself and your company, and it should be especially compelling to your target audience.
To help you do just that, here are the top five LinkedIn profile sections and how they’re changing with the new interface:
LinkedIn’s research says your profile will be viewed 14 times more frequently if you have a photo. Some people will not even connect with a person who doesn’t have a photo.
- Do you currently look like the person in your photo?
- Is your photo a head shot?
- Are you smiling?
- Are you dressed in your typical workplace attire?
Your profile photo on the new LinkedIn interface is a circle instead of a square. If your current photo looks a little tacky because the size or cropping isn’t quite right, replace it with a new photo.
These are the most important 120 characters in your profile. If you don’t edit this yourself, LinkedIn will grab your current job title and company until you take the time to write a dynamic 120-character explanation of who you are and where you’re trying to go.
- Does your headline clearly state your current business or explain why you’re actually on LinkedIn?
- Did you include a few of your most important keywords in headline?
- Does your headline encourage people in your target market to want to read more about you?
Your headline on the new LinkedIn interface is much more prominent because it’s centered below your photo. Therefore, it’s time to revisit the questions above and make adjustments to this important profile section.
This section is your virtual cup of coffee with your readers or the cover letter for your job application. You have 2,000 characters to summarize the best stuff on your profile and clearly tell readers where you’re trying to go and how they might be able to be part of your journey.
- Does the first paragraph of your Summary clearly tell people why you’re on LinkedIn?
- Is your Summary written in the first person?
- Does your Summary include several of your most important keywords?
- Does your Summary include at least one call to action for the reader?
On the new LinkedIn interface, only a small portion of your Summary is visible until the reader selects “See more.” Thus, it’s critically important that the first 210 characters (with spaces) includes your very best information.
I use some of this critical space for my contact information. If you want to make it easy for others to get ahold of you, even if you’re not connected on LinkedIn, you’ll want to put your contact info here, too.
If you’re a job seeker, you’ll find it helpful to write a few sentences that clearly show you’re looking for a job and the skills and experiences you could bring to the next company you work for. Include information that will move people in your target audience to click “See more.”
4. Current Experience – (Job) Title
You’re missing a big opportunity if you simply put your official title here. Maximize the 100 characters LinkedIn allows in this section. LinkedIn’s search ranking algorithm gives extra weight to the words in your job titles, and the extra words will increase clarity as well.
- Are your most important keywords in your current job title?
- If you’re a salesperson, did you include a few of your products and services?
Despite the updated look of the new LinkedIn interface, the strategy for creating your first current job title entry hasn’t changed. However, consider increasing the information you share in all other job title entries. After all, other than the first one, none of the detailed job descriptions are visible until the viewer chooses to “See description.”
5. Current Experience – (Job) Description
This section has a 2,000-character limit and should include specifics about your individual position (use keywords) and additional information about the company you work for so the reader clearly understands both of these important points.
- Have you included a detailed listing or discussion of your specific job duties and responsibilities and used your most important keywords?
- Have you included specific awards, honors or recognition you have received?
- Did you describe the promotions you’ve received?
- Do you have two recommendations for this job?
As mentioned above, on the new LinkedIn interface only your first current job description entry is displayed in it’s entirety without additional clicking. So use all 2,000 characters on your first job description to clearly and completely tell your story.
Make good use of these five important profile sections in the new LinkedIn interface, and you’ll get more exposure than even a top-notch resume can garner.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.