Do you share unprofessional, “Facebook-like” information on LinkedIn? I hear from people every week who feel frustrated with the information people share on LinkedIn because it is trivial. So, what’s the #1 rule of thumb relating to LinkedIn status updates that I wish everyone followed?
I call it the 6/3/1 Rule.
Simply put, for every ten LinkedIn status updates you share, (no matter over what time frame those posts take place), follow this rule:
Using LinkedIn Status Updates Correctly
Six | Six posts should be great educational information for your intended audience that you didn’t write. This is the stuff you’ve read from others that resonated with you in your area of expertise. For instance, it could be information (blogs, videos, LinkedIn posts and updates, etc.) from other noncompetitive experts in your industry associations. It could also from others you respect in your field.
Three | should be great educational information for your intended audience that you or your company authored or created. For example, they could be blog posts, articles, videos, checklists, white papers, “how to” information, or other research that you believe will help your audience.
One | One of ten posts can be flat-out promotional-like attempting to sell you. But be smart here. Keep the conversation about your goals, achievements, a mentor who influenced you, etc. Then talk about what you’re “selling.”
If you follow this rule, you’ll be sharing great information 90% of the time and promoting only 10% of the time.
I work really hard to adhere to this rule out of respect for my network. Then, when my network sees a post about the newest edition of my book, my upcoming classes, or my LinkedIn consulting, it won’t bother them since most of the time I share educational information about LinkedIn. After all, a guy’s gotta make a living.
If you want concrete examples, I highly recommend Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. He provides lots of specific examples of how to share social media updates correctly. Although he doesn’t specifically mention LinkedIn, many of the concepts are applicable.
Using status updates correctly, no matter what social media site you’re on, remains something everyone needs to do in the new digital marketing world. As such, the 6/3/1 Rule becomes particularly important on LinkedIn because it exists to be a purely professional site.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.