I do many LinkedIn profile critiques each week for my clients. They really look forward to receiving my overall grade along with the specific areas I feel they can improve. I also tell them how they can get a LinkedIn score right from the source!
This grading system, the LinkedIn Social Selling Index (SSI), was previously only available to LinkedIn’s largest corporate users. But now all LinkedIn users can access their LinkedIn Score. In addition to your profile, it takes into account the activities you engage in each time you log into LinkedIn.
Don’t be turned off by the word “selling” just because you’re not a salesperson.
After all, everyone is selling something. If you’re not selling products or services, you’re selling yourself every day. With the rise of social media, this has never been more true.
What’s Your LinkedIn Score?
Yes, 100 is a perfect LinkedIn score. And I doubt anyone has achieved that score. But be sure to look past just the raw score and see how you rank in your industry and your network. Look at both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful.
What is SSI and Why Should You Care?
LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They’re hoping companies will upgrade all their salespeople to Sales Navigator.
However, now all users can learn and improve by tracking their Social Selling Index (SSI), and it’s easy to set goals after you receive your score from LinkedIn.
LinkedIn surveyed over 5,000 sales professionals. They shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
- SSI leaders create 45% more opportunities per quarter than SSI laggards
- SSI leaders are 51% more likely to hit quota than SSI laggards
- 78% of social sellers outsell peers who don’t use social media
How Does LinkedIn Determine Your SSI score?
Your SSI score is based on what LinkedIn refers to as “The Four Pillars of Social.”
- Establish your brand | Complete your profile with the customer in mind and become a thought leader by publishing meaningful posts.
- Find the right people | Identify better prospects in less time using efficient search and research tools.
- Engage with insights | Discover and share conversation-worthy updates to create and grow relationships.
- Build relationships | Strengthen your network by connecting and establishing trust with decision makers.
You can view LinkedIn’s SlideShare presentations with additional insights on how to improve your score in these four areas. I would highly recommend you take the time to search them. Especially the ones related to the areas where your SSI results indicate you have the most work to do.
I am in total agreement with LinkedIn: these are the four critical elements for getting results from all your social media channels.
Not just for selling purposes, but also for growing your brand, improving your business and personal marketing, and finding your next great job. We should give LinkedIn a big “high five” for providing this free tool.
Start benchmarking your LinkedIn score, today.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.