Google self-promotion and up come the haters. In a flash, you’ll see countless negative articles. But no one wants to talk about the self-promotion secrets we all need to learn in order to thrive.
Too bad, because self-promotion is no longer just a professional responsibility. It’s a career survival skill.
So employers must know your real value. Otherwise you’ll find yourself on the losing end professionally. You are also far less likely to get the job, the raise, the promotion, the respect and recognition you deserve. Simply put: your career success depends on your ability to promote yourself correctly. And yet many people have a blatant inability to properly express their value to higher-ups and hiring managers.
Here are six ways to do self-promotion right… self-promotion secrets, if you will.
1. Don’t Assume that Your Boss Knows What You Do
Whether you work six feet or 6,000 miles away from your boss, it’s unlikely he has more than a general idea about what you do beyond the minimum he expects. He has countless other responsibilities than his direct reports, and is increasingly stretched too thin.
And you think he knows exactly what you do? Not a chance. Hence, it’s up to you to actively promote yourself.
2. Embrace the Difference Between Self-Promotion and Bragging
As a kid, you were likely taught that modesty is the best policy. Better to let others discover your greatness on their own. The problem is, in all probability, they won’t. Besides, when done properly, self-promotion is not bragging. It is informing.
3. Adopt an Accomplishment Mindset and Narrative
In any workplace, you’re seen first as a commodity, not a person. Accordingly, you need an inventory of your on-the-job accomplishments, the things that express your commercial value to the business. Be able to roll those things off your tongue anytime, anywhere, to anyone.
4. Quantify Your Worth
You were hired because someone believed that you’d produce more value for the company than you’d cost. Consider, for instance, a payroll clerk I once worked with. In the first run he ever did at XYZ Company, he cut 6,000 paychecks alone, on time, with zero returns. Think of the cost savings created by an error-free check run of that size.
5. Source and Shape Your Success Stories
Unless you are just starting out or have a superhuman memory, you’ll need to do some heavy lifting to track down your past accomplishments, end results, problems solved, projects completed on time and on budget, and so forth.
To begin, look at old resumes, business planners, performance reviews, and journals. Then reach out to family, friends, managers, co-workers, customers, etc. To bypass generic responses, you must do this by phone. No email. No exceptions.
6. Master the Three-Part Accomplishment Statement
Your accomplishments must be crafted into a single three-part statement with a distinct beginning, middle, and end. When done, you’ll convey what you did, what that resulted in, and the value or net result. For example: “Created a digital filing system that resulted in 300 man hours saved per week, enabling the company to save $6 million annually.”
So what self-promotion secrets would you add to this list? Let us know in the comments below!
For this post, YouTern thanks our friends at Campus to Career!