LinkedIn is spending a lot of time and effort on improving the mobile user’s experience, and the more I experiment with the LinkedIn mobile app, the more capabilities I stumble upon.
Here are some of the coolest capabilities I’ve found on the LinkedIn mobile app, though they are somewhat hard to find, and some are not even available on your desktop.
Personalize Your Invitation to Connect
Just click the three small dots on the top right of your LinkedIn mobile screen when viewing someone’s profile and select Personalize invite. Then you have 300 characters to tell the person why it would be helpful for him/her to join your LinkedIn network. Diligently personalizing your invitations on desktop or mobile will improve your chances for getting connected to people in your target audience.
Personalized Invitations You Receive
When people take the time to write you a personalized note with their invitation to connect, it typically should encourage you to message them back. These messages have been a bit hard to find on the desktop, but on the LinkedIn mobile app, it’s pretty easy once you find the right screen.
Click the My Network icon on the bottom of the mobile homepage. The invitations you’ve received will be displayed at the top of the screen. These personalized notes tend to be golden nuggets for me, so I make this an important part of my LinkedIn routine.
Analytical Data on Articles You Share or Publish
LinkedIn has historically been very stingy when it comes to sharing analytics. Now you can get some pretty cool data on the articles you’re sharing and publishing. Right now this is only on the LinkedIn mobile app.
Just click the Notifications icon on the bottom of the mobile app and scroll through highlights of your activity. When See article analytics or See post analytics is displayed, click it for a pretty deep dive into some helpful composite analytics on the type of people who are viewing that update and also suggestions for other similar articles you may want to share.
Don’t miss the other great insights (See new positions, See who’s celebrating, etc.) that LinkedIn has shared with you in this section on your LinkedIn mobile app.
Reconnect with People Already in Your Network
At least once a week, LinkedIn will share with you ideas for reaching out to a few people in your network. This is a very helpful feature. I encourage you to check out. It has a couple frustrating limitations, however like when it’s available and who LinkedIn picks for you to reconnect with.
After selecting the Messaging icon on the bottom of your mobile app, Reconnect with your network should appear at the top. Click the Take a Look box, and then pick one of the people LinkedIn has suggested. It will then suggest action steps you may want to take to reconnect with that person.
Search for Specific Types of Connections
Advanced people search has long been one of the most helpful LinkedIn features on the desktop. On the LinkedIn mobile app, however… not so much. Well, things have changed. Although it’s not the full advanced people search you might be used to, it’s getting better. It’s definitively worth checking out.
Start by entering a keyword like marketing in the big white search box on the top of your mobile app. Then select People with the skills-Marketing and click the back-and-forth arrow on the top right.
You can further refine your search for people by connection level (1st, 2nd or 3rd), location, current company or industries. Click the word Done in the top right corner when you’re finished selecting your additional search filters. From the search results, you can select the profiles you’d like to examine.
I know you’ll want some of these features to become part of your LinkedIn routine; so spend time getting proficient with them. Then keep your eyes open, you just never know when you’ll stumble upon others.
When you do, be sure to let me know about them!
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.