I’m a night owl, and I love to watch TV late at night before bed. In fact, quite often, when there’s nothing else on, you’ll find me glued to QVC or HSN (the home shopping channels) for 10, 20, 30 minutes straight. I’m a sucker for the sales pitch.
I know what you’re thinking. But nope! I’m not a tv shopping fanatic. In fact, I never buy anything, but I can’t stay away from these channels!
So why the heck not?
Simply put, because I’m a word nerd and I’m fascinated with how QVC uses words to (successfully) market and pitch products.
The Sales Pitch
Have you ever noticed how QVC can turn a seemingly simple, ordinary (and sometimes extremely odd!), product into a unique, highly desirable one, with intricate and delectable features and benefits that people just can’t seem to live without? They are masters at this, in fact. So, just how do they do it so successfully?
By speaking the language of their audience:
- Knowing who their target audience is for each product they pitch.
- Knowing what is importance to this audience.
- Enthusiastically communicating (and demonstrating) how said product will meet that importance
This is how QVC can teach you how to develop a powerful sales pitch to sell yourself to employers. In your job search, you are, in fact, marketing yourself (and your rich ‘portfolio’ of professional experience, knowledge, skills and, strengths) to employers, just as QVC markets (pitches) its products to consumers. In other words, ask yourself who are your target employers and recruiters? What are their challenges, needs, wants, and desires for a perfecrt candidate?
This is how you need to start thinking. Think about how you market (pitch) yourself to them through your resume, cover letter, LinkedIn profile, networking, and interviewing activities. This is especially true when you’re looking to reinvent yourself in a new career and make a big transition. Knowing and speaking the language of your target audience (employers and recruiters) is critical to being able to powerfully distinguish yourself from others and stand out in a sea of candidates.
So when we talk about how to avoid the dreaded ‘resume black hole’ or how to turn a job interview into a job offer, this is the mindset and foundational strategy you must use as your guide to set you up for success.
For this post, YouTern thanks our friends at The Rockin’ Career Coach!
About the Author: Vicki Aubin, the Rockin’ Career Coach, is a coach, speaker, and author. Based in New York City, Vicki helps extraordinary individuals who are suffering in a cubicle to unleash their inner rockstar, market their juiciest talents, and fast-track their transition to a kick-ass career. With over 10 years in Human Resources and Recruiting, Vicki has spent thousands of hours on LinkedIn sourcing and recruiting candidates is the author of “Headhunter LinkedIn Super Secrets.” Connect with Vicki on Twitter!