Facebook is used by more people than any other social network. So it makes sense to use it for your job search, right? These secrets will help every job seeker tap into the power of a Facebook job search!
If you haven’t considered using Facebook for your job search, let me make it easy for you…
Stats Show How Powerful a Facebook Job Search Can Be
- 1.65 billion monthly active users as of March 31, 2016 (Facebook)
- 1.09 billion daily active users on average for March 2016 (Facebook)
- 66.1% of all Facebook members use the service daily (VentureBeat 2016)
- 989 million mobile daily active users on average for March 2016 (Facebook)
- 54.2% of Facebook users now access the social network exclusively from a mobile device (VentureBeat 2016)
- Average time spent on Facebook per day is 50 minutes (including Instagram, Messenger, and Facebook) . (NYTimes)
- The median number of Facebook friends is 155 (Pew Research 2014)
- 93% of Facebook users say they are Facebook friends with family members other than parents or children (Pew Research 2014)
- 91% say they are Facebook friends with current friends (Pew Research 2014)
- 87% say they are connected to friends from the past, such as high school or college classmates (Pew Research 2014)
- 58% say they are connected to work colleagues (Pew Research 2014)
Facebook Expands Your Work History and Education
Recently, Facebook announced they tweaked a setting that changes how your employment and education history is displayed on your Facebook profile. According to a Huffington Post’s article:
Essentially, the tweak causes your extended education and employment history to appear by default in the “Intro” field on your profile. That “Intro” section is the very first thing someone sees when they go to your page.
This isn’t necessarily a bad thing. You can and should use it as an advantage in your Facebook job search. Just know that any information in your work history is now more visible. Go check your profile out now. To see what others see on your profile, click on the three dots just below your cover image and select “View As…”.
Now you can see what the public sees or you can change that to see what a specific friend would see.
Use Your Intro Section Wisely
The Intro section is an important personal branding opportunity. When someone views your profile, they will see whatever you have put in your Intro (it used to be called Bio) Facebook tells you how to edit this section here.
If you are actively and publically job searching, use your Intro section! In your intro, include your personal branding statement, Value Proposition, Pitch or a list of skills. DO NOT state you are “actively seeking new job” or “in transition” which sounds desperate. You only have 100 characters, so use them wisely.
Mine Facebook for Contacts Using This Chrome Extension
If you understand how recruiters are searching for candidates, you’ll get a better idea of what YOU should be doing to attract them or get discovered. You also should have access to the same tools recruiters use to sleuth. That’s why this recent post on Jobvite is helpful. 4 Ideas That’ll Boost Your Recruiting Effectiveness on Facebook by Tony Restell of Social-Hire.com
It is where I learned about Chrome extension by Shane McCusker that allows you to easily search for people on Facebook by work, job title, education and more! This is a super easy way to find contacts inside companies to network with! Or, when you find a job you want to apply for, search for people on Facebook and reach out to them through email to learn about the company and the job if possible. Remember, referred candidates get hired more often than non-referred candidates.
So are you ready to tap into Facebook to network and search for job opportunities?
Read this to learn even more about your next Facebook job search.
For this post, YouTern thanks our friends at Career Sherpa.
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa, and follow Hannah on Twitter for the latest job search news and trends!