When you get the right kind of LinkedIn profile views, it’s like a marketing event with someone in your target audience. And if you’re like me, you want lots of these marketing events, because they can turn into real opportunities when you follow up appropriately.
There are lots of ways to improve the number of LinkedIn profile views you receive, but the easiest way is to look at other people’s profiles, because a good percentage of the people will then check out your profile.
What LinkedIn Profiles Should You Look At?
To get a list of people in your target audience, use the Advanced People Search feature. You can search by using keywords, title, company, industry, school, location, etc. View the LinkedIn profile of people on the list who look like they have the best potential, and send them a request to connect.
Take Note of Who’s Behind Your LinkedIn Profile Views
It’s a good idea to check your Who’s Viewed Your Profile list frequently to see who might be interested in you, and then you can decide whether you want to reach out to anyone on that list.
You can also use this list to see who may have looked at you in response to seeing that you looked at their LinkedIn profile.
Time to Connect
When you see someone has looked back at you, click the Connect button and craft a well-written, 300-character invitation. For a full discussion of how to improve your chances of getting a positive response to your invitation, check out my blog post Are You Making This BIG LinkedIn Mistake? But you’ll want to say something like:
Hi [insert first name]:
I noticed you viewed my profile. I looked at yours as well. I think we should connect and discuss how we might be able to help each other. If you agree, let me know. In the meantime, I would be honored to have you join my network.
Time to Build a Relationship
If the person agrees to connect, follow up in the next day or so with a thank-you note, and try to set up a time to chat or meet. Say something like:
Hello [insert first name]:
Thanks for connecting on LinkedIn. As I mentioned in my request to connect, I look forward to chatting with you. I could call you this Thursday at 2:00 or 3:30pm or I will be near your office on Monday and would love to stop in and meet you in person [or any other option you’d like to propose]. Does either option work for you?
In preparation for our meeting, I’ve attached to this message [something of interest to his/her prospects; e.g., testimonial, case studies, checklist, articles] or I’ve included a link to [similar information] that will help you understand how we help companies like yours.
I look forward to talking with you soon.
You obviously won’t get everyone to set up a meeting or even connect with you, but reaching out to people in your target market like this will certainly result in some quantifiable results.
So get busy! Start getting the right kind of LinkedIn profile views… and instigate marketing events that will lead to career success.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals. Through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.