In this job market, it isn’t enough to have a slick resume. You must be able to tell your career story in meaningful terms. But, this isn’t easy.
We’ve been hardwired to believe that a resume is THE tool to use to get a job. But, every study out there today points to employee referrals as the best source for finding jobs.
A resume doesn’t open many doors. Talking to people opens doors.
This means, you will need to meet and communicate with company insiders. You must show genuine interest in the job and the company. And at some point, you’ll be asked about yourself and what you do. Will your career story be ready?
Don’t Let Someone Else Tell Your Career Story
Your story is already online…somewhere. But is that the best version of your story?
Do yourself a favor, right now, go google your name and see what appears on the first page of search results. THIS is what a potential employer will see.
According to CareerBuilder 2015 survey 51% of employers are doing what I just asked you to do, researching candidates using search engines at some point during the recruiting process. What if they don’t find anything?
35% of hiring managers said they were less likely to interview a candidate they couldn’t find online, so deleting your social profiles isn’t a good idea either.
So how do you gain control and be proactive about your online visibility? Simple! Build a personal website and be purposeful on all social networks. LinkedIn is the obvious choice, but don’t overlook Facebook; it’s a great tool for job search. But the options don’t stop there.
A Personal Website is Your Online Portfolio (and Career Story)
Creating a website and owning your name as a domain is a smart career strategy. It ensures that you will always control, to some degree, the top search results for your name and the content that appears on your pages. If you don’t already have your own domain name and personal website, strongly consider this option. This is personal branding and search engine optimization (SEO) at their finest!
Leverage Engaging Visual Content
Our brains process pictures and images faster than text, 60,000 times faster according to some data. The added bonuses of adding visuals are that pictures engage readers and emotionally connect readers to the content! In fact, many of today’s top branding experts are leveraging visuals to sell their products and services. So shouldn’t you use visuals to help sell you?
How to Use Visuals for Personal Branding
You can use visuals on your personal website, within your LinkedIn profile and in status updates! You can even create a presentation promoting you which you can embed in LinkedIn. The key: use those visuals to demonstrate your impact at work. In other words, just talk about what you did… show what you accomplished.
What About Infographic Resumes?
Infographic resumes are valuable tools to network with and WOW an interviewer. Just don’t try to put them into an ATS (Applicant Tracking Service). You don’t need to have graphic design skills to build an infographic resume.
Your resume can’t possibly tell your entire professional story. Today’s job market dictates you focus just as much on your online presence and using visuals to make an impact. Get started today… and tell your whole career story.
For this post, YouTern thanks our friends at Career Sherpa.
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa, and follow Hannah on Twitter for the latest job search news and trends!