You built an awesome LinkedIn profile, but no one seems to have noticed. No one is reaching out.
What do you need to do to get way more views?
Share status updates!
LinkedIn reported that job seekers who changed their status update weekly were 10 times more likely to be contacted by recruiters. LinkedIn also reported that 20% of followers are typically reached with one status update.
Of course, you want to make sure what you are sharing in your status updates appeals to your network and potential employers. So what kind of status updates should you post on LinkedIn?
Here are 10 Status Updates
To consistently add valuable and viewable content to your LinkedIn profile, here are 10 status updates you can share often:
1. Share Industry Insights
“Informative, useful updates receive the highest engagement rates” according to LinkedIn’s marketing strategy guide “LinkedIn Best Practices Targeted Status Updates.” This guide is written to help businesses promote themselves on LinkedIn, but all the same rules apply for you too, since you are targeting businesses! These are the status updates LinkedIn users value most:
- 60% of members are interested in industry insights
- 53% are interested in company news
- 43% are interested in new products and services
You can monitor industry news directly from LinkedIn by setting your Pulse preferences.
2. Share News about Target Companies
One of the first steps you should take is to follow the companies you are interested in working for. By doing this, you will see the news they share through company page status updates.
3. Post Job-Related Tips/Hacks
Find and/or write your own article related to the work you do. The article might be about time management, new tools or software, success stories or new trends. You can find these tips on LinkedIn’s Pulse or Influencers newsfeed. You may find these articles in online industry publications or newsletters. You’re reading these articles anyway to keep up with what’s going on in your field, you might as well share them with others!
4. Ask Questions
Asking questions is a way to engage your network. Avoid job search related questions which may send a message of desperation. Instead, ask your connections for their opinions on certifications or new technology being used. Or you can ask your network to recommend professional associations, clubs or organizations they value. You may even choose to share an article and ask your network for their opinions on a topic mentioned within the article.
5. Share Quotes
Motivational quotes are uplifting and stir positive emotions. Either share as an image or just share the quote as text. Remember to always credit the source of the quote.
6. Share Infographics, Images, Memes, Videos
Posting LinkedIn status updates with images increases comments by 98% according to Quick Sprout. Sharing pictures results in greater engagement and sharing. Isn’t this what you want? When your network engages with what you’ve shared, they associate you with the content and remember you!
Finally, who doesn’t love a great video?! Share a TedX Talk or short video and watch your network share it!
7. Group Discussions Show in Your Updates
Did you know when you add to a group discussion, this activity shows up in your status update? This is another way to show you are actively engaged in your profession. Not only is adding to a group discussion a great way to network within the group, it also shows your network you are talking about a specific topic which may be of interest to them too.
8. Upcoming Events
Are you planning on attending a conference or workshop? Share a link and description of the even with your network- someone may want to attend too! You may also use your status update to ask who else is going.
9. Share Humorous Business/Work-Appropriate Cartoons
Everyone loves a good joke, funny meme or cartoon once in a while. Lighten up the seriousness of your status updates by sharing a laugh. It helps people understand you better.
10. Share the Status Updates from Your Network.
From your home page on LinkedIn, scroll down through the updates- re-set to top or recent. Did you know this changed? Read more here.
See what your connections are sharing and talking about. Find something interesting and then share the status update (no, don’t just click ‘like”). In your shared status update, tag the person who originally shared it. This gives the person credit for finding the article AND is a nice ping of recognition to show them you are aware of what they are sharing! Consider this network nurturing.
Do you know what other LinkedIn activities show up in activity feed. You can and should learn what LinkedIn actions are visible to your network and general public. Visit LinkedIn’s explanation here.
So how often should you post status updates?
According to LinkedIn’s marketing guide (for businesses): Post at least 20 status updates per month to maximize your reach to approximately 60% or more of your unique audience each month.
And as you do, think about it this way: You want to be remembered and/or you want to stand out. One of the best ways to stay top of mind and build a memorable reputation is by sharing on-brand news, stories, and events.
On-brand for a job seeker is NOT job search stuff.
It is content related to your next desired occupation. Desperate pleas for help as status updates don’t typically result in an outpouring of assistance. Be smart… and get more views of your LinkedIn profile!
For this post, YouTern thanks our friends at Career Sherpa!
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa, and follow Hannah on Twitter for the latest job search news and trends!