The opening line of the cover letter is your hook… your best (and sometimes only) chance to really impress.
And it can often be challenging to nail that perfect opener. Because much like the resume, it’s a likelihood the your reader will skim through your letter looking for the most pertinent and relevant information.
You want to reel them in with a strong opening line that tells them why you deserve their attention and why they must continue reading about your qualifications.
Here are a few ideas for nailing the intro:
Dear <Name of Hiring Manager>:
I’m reaching out with interest in being considered for the [JOB TITLE] opportunity with [COMPANY NAME]. With over 10 years of experience across X, Y, and Z, I’m confident that I can bring a significant amount of value and expertise to the role.
<Name of Hiring Manager>
My name is [YOUR NAME], and I am interested in being considered for the [JOB TITLE] opportunity with your organization. My background combines more than 10 years of expertise in X, with additional experience in A, B, and C.
Attention <Name of Hiring Manager>:
I am enclosing my resume in response to the [JOB TITLE] opportunity, as advertised on [JOB BOARD]. My background combines over 5 years of experience across A, B, and C, complimented by a Bachelors degree in X from the University of Wherever.
Just to give you a little more context, now let’s plug in some verbiage for each of these and create a solid opener to your cover letter:
Dear Mr. Smith:
I’m reaching out with interest in being considered for the Marketing Director opportunity with Brooklyn Resume Studio. With over 10 years of experience across brand development, marketing strategy, and public relations, I’m confident that I can bring a significant amount of value and expertise to the role.
My name Dana Leavy-Detrick, and I am interested in being considered for the Senior Copywriter opportunity. My background combines more than 10 years of expertise in developing compelling and earth-shattering digital content, with additional experience in client management, team leadership, and project management.
Attention: Mr. Smith:
I am enclosing my resume in response to the Sales Manager opportunity as advertised on your LinkedIn company page. My background combines over 5 years of expertise across new business development, partnership sales, and account management, complimented by an MBA from the Stern School of Business at New York University.
With every cover letter, your goal is to create a compelling introduction that gives the recruiter or hiring manager a glimpse into who you are, what position you are applying to (important), and why you’re the perfect fit for the role.
Start with a compelling hook… and see if you don’t get a little closer to achieving that goal!
For this post, YouTern thanks our friends at Brooklyn Resume Studio!
About the Author: Dana Leavy founded Aspyre Solutions, focusing on small business development and career consulting. Her mission is to support creative and socially-conscious small businesses, through career transition coaching and business consulting for creative professionals and entrepreneurs.
Dana has helped hundreds of professionals in advertising, marketing, design and other industries execute effective career plans to find and DO the work they are passionate about. She has presented seminars on navigating careers, transition and work-life balance to several colleges and universities, and her advice has been featured on MSN Careers, Fox Business News, NewsDay, CareerBuilder.com, GlassDoor and About.com. Follow Dana on Twitter!